Regional Marketing Manager, Americas
Company
Xsolla
Location
Los Angeles, CA
Type
Full Time
Job Description
We are hiring a Regional Marketing Manager to join our global team at Xsolla. In this role, you will use your planning, organizational, and executional skills to help the company profitably grow in the Americas (North and South America) region. This role is based out of our Sherman Oaks, CA headquarters and we offer flexible, hybrid schedules.
The chosen candidate is a trustworthy, proactive, and self-driven professional and will support the marketing efforts of the regional Americas team while collaborating and integrating within the global strategy. When working within a team-based environment, you will have the opportunity to work across the organization and with employees of different disciplines from around the world, agency partners, and trade show producers. You will take ownership of campaigns, with direct supervision from the VP of Global Marketing, and work alongside Experiential, Integrated, Product, and Creative teams in a group effort to execute the larger B2B Xsolla Marketing strategy.
Xsolla is a global e-commerce organization that services the gaming industry with a robust and powerful set of tools and services. As an innovative leader in game commerce, we continue to solve the inherent complexities of global distribution, marketing, and monetization so our partners can grow their audience, engagement, and revenue.
Sparked by our deep love for gaming’s union of technology and artistry, our product suite operates in more than 200 countries and territories, 20+ languages, and 130 currencies. What hasn’t changed since our launch in 2005 is our conviction that everyone deserves an equal opportunity to players.
If you are strategic team player with a solid background in marketing and are ready to take on a regional role within a multi-billion dollar high-growth fintech leader in the video game industry, we encourage you to apply!
RESPONSIBILITIES
- Work within the global marketing organization to deliver, execute and measure localized B2B marketing campaigns and initiatives aimed at acquiring new leads and partners in the Americas region
- Create, manage, execute, measure and report on marketing projects and initiatives to help scale the business in your region
- Partner with the global events team to plan, secure, contract, execute and deliver small, medium trade shows taking place within the Americas region
- Work with the Product Marketing team to understand the product roadmap and regional business strengths and challenges to inform your regional go-to-market strategy
- Manage the day-to-day interaction of external partners on behalf of the company within your region, including but not limited to: digital media planning agency, public relations contracted agency, and trade show production companies
- Organize and plan public speaking opportunities for Xsolla experts and/or participate as a speaker themselves at regional video game industry events
- Collaborate with regional business development teams to generate unique content aimed at onboarding new leads, securing meetings and help integrating products and solutions efficiently
- Contribute to the efficiency of the marketing team by sharing new ideas and approaches for meeting our marketing objectives
- Work with the integrated marketing team to execute and deliver paid advertising, organic/paid social media, content distribution, influencer, webinar, virtual content, video content, blogs, ebooks and other marketing campaign collateral and materials
REQUIREMENTS
- 3-5+ years' professional experience - agency, brand, technology, or related backgroundÂ
- Bachelor degree in Marketing, Business Administration, Communications, or related fieldÂ
- Experience developing and executing go-to-market strategies for a region or at a global level
- Demonstrated experience in creating and developing trade show and branded B2B experiential marketing events
- Experience working with or for digital media agencies, trade show producers, and public relations agencies
- Experience working with/within global companies and teams
- Ability to travel to and attend trade shows in the Americas (North & South America) region
- Marketing experience across mature and emerging markets
- Strong data analysis and measurement skills
- Organizing and managing public speaking events at regional trade shows and public events
- 2-3 years of experience and knowledge of working in the video game development and publishing industry
A plus if:
At Xsolla, we are passionate about providing a conducive environment for our team to thrive personally and professionally. Our comprehensive Benefits Program caters to the physical, mental, and emotional well-being of our full-time employees and their families. This includes 100% company-paid medical, dental, and vision plans, disability and life insurance, chiropractic coverage, flexible spending accounts, and a fully vested 401(k) retirement plan with a 4% company match from the start date.
Understanding the detrimental effects of burnout, we offer unlimited Flexible Time Off and 14 paid holidays each year. Personal and professional development is a cornerstone of our ethos at Xsolla. Each employee has a personalized career roadmap, developed in partnership with their manager, aligning individual and company goals. We support this growth through in-house training, independent study, conference attendance, and higher education opportunities.
ABOUT XSOLLA:
Xsolla is a global leader in video game commerce, established in 2005. Our mission is to simplify the complexities of global distribution, marketing, and monetization in the gaming industry. Headquartered in Los Angeles, California, with offices worldwide, we support major gaming titles and partners. Our deep commitment to gaming's blend of technology and artistry drives our continuous innovation and dedication to our partners' success.
PHYSICAL DEMANDS:
The role involves typical office activities such as sitting, standing, bending, lifting, and moving intermittently during working hours. These requirements can be met with or without reasonable accommodations. The responsibilities of this position are dynamic and may evolve to align with the organization's goals and objectives.
Xsolla is committed to ensuring the privacy and security of all information collected during hiring. Please direct any inquiries regarding GDPR or CCPA to [email protected].
Longevity Opportunity Vision Enjoy the game!
Date Posted
03/08/2024
Views
16
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