Regional Marketing Manager - APAC

Company Summary:

Bugcrowd is the world’s #1 crowdsourced security company. Our award-winning platform combines actionable, contextual intelligence with the skill and experience of the world’s most elite hackers to help leading organizations solve security challenges, protect customers, and make the digitally connected world a safer place.

Job Summary:

The field marketing manager works closely with sales, marketing, customer success, SDR, and sales enablement teams to spearhead field marketing initiatives. They will play a major role in developing the regional marketing strategy and event planning in the field. They will be responsible for managing the budget, performance, analytics, and communication around this plan.

Essential Duties and Responsibilities

• Work closely with sales and marketing leaders to define a region-specific marketing plan that supports the APAC regional sales strategy.
• Manage the strategy, planning process, and execution of Tier 1 Events in APAC.
• Develop and manage ABM programs for target accounts. 
• Plan and host online and in person events to create net-new sales opportunities, accelerate existing sales opportunities, and deepen our existing customer relationships.
• Strategize, build and execute integrated field campaigns that involve email marketing, direct mail marketing, and other channels as you see fit.
• Assist regional sales team as needed, including increasing brand awareness locally/regionally, and driving leads and MQLs for your sales region.
• Partner closely with the SDR team to drive registration, attendance, and overall success of field events.
• Partner with marketing operations to build landing pages (for events, webinars, eBooks, etc.), and send automated and personalized behavioral emails.
• Work closely with the Marketing content manager to ensure consistency with strategic GTM themes and campaigns.
• Support various other marketing projects as needed to drive pipeline and revenue for the APAC field.

Education, Experience, Knowledge, Skills, and Abilities

• BA/BS or equivalent working experience
• 3 years of experience as a Regional Marketing Manager
• Experience with organizing local and regional events
• Excellent project management skills
• Strong communicator and creative thinker
• Proficient in marketing automation and analytics 
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills

Culture

• At Bugcrowd, we understand that diversity in the workplace is vital to a company’s success and growth. We strive to make sure that people are included and have a sense of being part of making Bugcrowd not only a great product but a great place to work.
• We regularly hear from both customers and researchers that Bugcrowd feels like a family, and we strive to maintain that internally as well.
• Our team consists of a broad range of people: musicians, adventure sports junkies, nature lovers, parents, cereal enthusiasts, night owls, cyclists, artists—you get the point.

At Bugcrowd, we are solving security threats and vulnerabilities that are relevant to everyone, therefore we believe solving these problems takes all kinds of backgrounds. We value the perspectives and experiences people from underrepresented backgrounds bring. We are a supportive & collaborative team who understand that reaching Bugcrowd’s potential depends on the happiness of the employee.

The company is authorized to obtain background checks for employment purposes under state and federal law. Background checks will be conducted for positions that involve access to confidential or proprietary information (including trade secrets).

Background checks may include Social Security verification, prior employment verification, personal and professional references, educational verification, and criminal history. Applicants with conviction histories will not be excluded from consideration to the extent required by law.

Disclaimer:

Apply at: https://www.bugcrowd.com/about/careers/