Regional Marketing Manager - US

Company Description

We are a 2022 and 2020 Salesforce Innovation Award Winner, and 1 of only 9 Salesforce Product Development Outsourcers (PDOs) worldwide. This ranks us as one of the top Salesforce consulting companies in the market today.

We are a team of highly trained experts that are passionate about the Salesforce ecosystem and helping our clients achieve their digital transformation goals within that ecosystem. We help them achieve these goals by providing a wide range of services such as development, implementation, integration, customization, maintenance, and support.
With 25 years in the market, 16 offices across 12 countries and over 2,000 successful projects deployed we have learned how to create a dynamic and fun working environment all while constantly investing in our teams by providing them professional development and career growth opportunities

Job Description

This is a hands-on marketing position for an experienced marketer to manage the regional marketing strategy. You will be the go-to person for local marketing requests, ensuring they are properly planned and executed.
Key activities include:

• Adopt Regional Go to Market strategy into local area ensuring all activities are carried out to a high standard
• Create, plan, and track various types of marketing campaigns
• Complete competitor analysis - including global competitor presence in region as well as local competitors
• Ensure the VRP brand is represented according to our brand guidelines
• Work closely with Sales teams to ensure all standards are adhered to - from time to time help in creating localised presentations
• Act as the main point of contact from marketing for all regional departments
• Run email campaigns and collaborate with local lead gens: collect lists / create suitable content and images / liaise with marketing email team / track effectiveness / ensure timely follow up by sales team.
• Event organisation: organise all in person and digital regional events, such as VRP business breakfasts / Partner events / Basecamps / Tradeshows / Webinars: prospect identification/message creation/case study alignment/event booking/multi-channel promotion/registration tracking/pre-during-post event lead gen management/follow up tracking/activity reporting with optimisation recommendations.
• Purchase and maintain consistent levels of local high-quality VRP branded merchandise for internal and external distribution
• Actively participate in regular marketing team meetings, both All Hands as well as individual task focus groups
• Maintain professional knowledge of the Salesforce ecosystem, in particular new Salesforce products, marketing messaging, and the Salesforce Partner marketing portal. Ensure you regularly update your knowledge via Trailhead

Qualifications

• 3+ years’ experience in B2B marketing 
• Experience of executing multi-channel campaigns
• Experience in regional/global marketing
• Proven track record in event organisation
• Marketing planning/execution/tracking exposure
• Deep understanding of digital/social media industry 
• Previous experience with CRM solutions
• Google Workspace exposure

Additional Information

• Cooperation on a B2B contract basis
• A global company with an international environment
• A challenging position with a renowned and fast-growing player in the Salesforce ecosystem