Regional Marketing/Promotions Director

iHeartMedia Stations

Job Summary:
Oversees full-cycle marketing activities for broadcast stations in the Birmingham, Huntsville, Montgomery, Tuscaloosa and Gadsden for iHeartMedia. Employee will be responsible for coordinating on-site appearances, managing part-time staff, handle station contesting, integration station brands in the market and help grow social media audience, and create content for stations' websites.

• Works with station management in determining appropriate promotions for targeted demographic.
• Directs on-air promotions activities, including creative design of promotional spots that maintain and enhance established creative vision and tactical objectives.
• Partners with Sales to develop and execute programs to increase listening audience and ratings, enhance brand awareness and loyalty, generate subscribers and increase market share.
• Activities may also include: Creating brand imaging programs and detailed advertising and promotional campaigns, or online/web/interactive initiatives.
• Ensures appropriate parties are apprised of changes to creative content, schedules and priorities.
• Uses creativity to fund and/or trade for event giveaways and promotional materials.
• Builds and executes unique revenue opportunities that leverage all aspects of the organization's product offerings for key advertisers and across all media platforms. Candidate should have experience planning and executing events while working with sales and programming as the primary liaison between programming and sales.
• Helps to implement social media marketing strategy with the focus towards growth of social audiences.
• Exercises in-depth monitoring and awareness of the competitive landscapes
• Builds and manages relationships at all levels to fully understand business and marketing objectives.
• Is responsible for maintenance and upkeep of vehicles (e.g., car, van, truck, etc.) used for remote broadcasts.
• May also manage a promotions budget and promotions team.
• Creates event promotion proposals and recaps.
• Develops and oversees all promotional and contest initiatives of station.
• Maintains station event calendar, writes copy for promotional spots, schedules live remotes from promotional events, prepares summaries of events, serves as primary coordinator for third party tie-ins for assigned promotions and events, and supervises promotions coordinator and event staff.
• Ensures the provision of prizes, promotional materials and event collateral.
• Ensures contest rules comply with FCC regulations.
• While not critical, the candidate's ability to voice track an on-air shift as assigned is a plus.

Qualifications:

• At least three years experience working in or leading in a Promotions/Events capacity
• Can work and thrive in high pressured environment with the ability to multi-task and hit deadlines on time
• Advanced skills in Microsoft Office, Photoshop and social media platforms
• Excellent organizational skills; ability to prioritize and effectively manage time
• High work standards and degree of attention to detail
• Problem solving and decision making
• Project management from start to finish; assumes responsibility & accountability for assignments and tasks
• Actively listens; clearly and effectively conveys information; demonstrates effective business writing skills; shows excellent grasp of grammar
• Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities
• Excellent driving record
• Physical ability to stand for multiple hours and lift or move 40-pound objects

Location
Birmingham, AL: 1143 1st Ave S, 35233

Position Type
Regular

Benefits:

iHeartMedia's benefits offering is flexible and offers a variety of choices to meet the diverse needs of our changing workforce, including the following:

• Employer sponsored medical, dental and vision with a variety of coverage options
• Company provided and supplemental life insurance
• Paid vacation and sick time
• Paid company holidays, including a floating holiday that enable our employees to celebrate the holiday of their choosing
• A Spirit day to encourage and allow our employees to more easily volunteer in their community
• A 401K plan
• Employee Assistance Program (EAP) at no cost - services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
• A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!

The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

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Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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