Remote: Director of Marketing - Enterprise Banking (Any US Hub)

The job in short

Do you flourish in a high-growth environment where build, grow, and lead are necessary skills for success? As the Director Field Marketing you are a key member of the Americas Sales & Marketing leadership team and are responsible for building the growth engine, executing our account-based marketing strategy (ABM), and elevating our brand and position within the Digital Banking space with Enterprise customers. 

Meet the job

You thrive on empowering and growing a passionate team as a player/coach, helping them raise the bar while growing their careers and doing their best work ever. You take ultimate responsibility for the aggressive growth agenda for our marketing activities in the region for your segment, with a strong focus on demand generation. 

You will develop and oversee the delivery of a fully integrated marketing strategy (awareness / thought leadership / campaigning / events / PR/partnerships). You take responsibility for the prioritization, planning and execution of marketing initiatives within your region with your team. You’re passionate about bringing a fast-growing B2B SaaS FinTech to the next level. 

This leadership role reports directly to the RVP Marketing USA and has a tremendous opportunity to make a huge, direct impact on the success of Backbase’s ambitious growth objectives.

How about you

• 5+ years of experience in a role of similar scope of leadership and responsibility;
• B2B SaaS experience essential. Bonus: a deep understanding of the Fintech landscape and ecosystem. However, a can-do mentality is of more importance than many years of experience;
• Ability to leverage partner ecosystems to build brand awareness and curate leadgen opportunities;
• Excellent strategic marketing planning skills, and know how to bring a compelling marketing plan into execution with your team, aligned with the sales teams;
• Lead integrated Account-based Marketing programs with your team in alignment with the sales leadership to reach their ambitious goals;
• Responsible for driving the demand generation engine of the Americas region with your team, optimizing all our PPC efforts as well as engagement and conversion of our website;
• Good understanding and experience with the modern marketing stack, which includes Salesforce, Marketo, LinkedIn and various PPC channels relevant in reaching B2B audiences;
• You are an exceptional communicator - professional level written and verbal communication in English.