Research Analyst

Here’s a summary of the role:  

Step into a pivotal role at YouGov Canada as a Research Analyst, where you’ll help uncover insights that shape strategies for some of the most renowned names in sports, media, and corporate brands. Our clients include iconic organizations like the NHL, NBA, Bell Media, Rogers Media, and Sun Life, all relying on our trusted data to guide their biggest decisions.

With over 27 million global panelists, YouGov is the world’s most quoted market research source, known for accuracy and trusted by brands worldwide. As a Research Analyst, you’ll play a central role in interpreting data and crafting impactful recommendations for our clients. From developing questionnaires to delivering insights, you’ll be part of a dynamic team driven by shared values—speed, innovation, ethics, and trust.

YouGov offers an environment where your uniqueness is celebrated, and you’re supported to bring your best to work each day. This role includes flexible in-office days (twice a week), alongside benefits designed to support your physical, financial, and emotional well-being.

Here’s a breakdown of what you’ll do (not all of it, just the important stuff):

• Collaborate with team members and clients to understand key business goals and objectives
• Oversee and manage research projects from design to final delivery
• Develop and refine questionnaires to capture essential data for analysis
• Analyze data tables and create meaningful insights through well-structured analysis plans
• Prepare compelling PowerPoint reports with key findings and actionable recommendations
• Support and guide clients in leveraging data to address critical business questions

These are the essentials you’ll need to get an interview:

• 1–2 years of experience in client-facing market research, with a focus on building positive client relationships
• Ability to uncover and align insights from data with clients’ goals and research needs
• Strong problem-solving skills, using deductive reasoning and practical understanding
• Strong written and verbal communication skills
• Proficiency in Microsoft Office, particularly PowerPoint and Excel
• Detail-oriented, organized, and reliable, with the ability to multi-task and manage multiple projects
• Capacity to work both independently and collaboratively within a team

It would be great if you had these to, but we’ll support you if you don’t:

• Interest in and knowledge of the Canadian sports landscape
• Familiarity with qualitative research methodologies
• Experience with SPSS or R
• Familiarity with Rosetta Studio
• Ability to quickly learn and master new software