Research Analyst

Summary:
At Bay Area News Group, a subsidiary of MediaNews Group, we have more than just a job! We have a mission to be true partners for our clients and help them grow their business. We strive to bring the best and brightest together to create successful marketing strategies and a collaborative environment that caters to professional growth. If you are a fast paced, team player with creative marketing firepower, this is the job for you!
From your first day as a Marketing Research & Operations Analyst, you will play an essential role at Bay Area News Group. This role is a key member of the Marketing team and carries a dual role to provide Market Research & Marketing Operations to support our B2B marketing efforts.
MediaNews Group is a leader in local, multi-platform news and information, distinguished by its award-winning, original content and high-quality, diversified portfolio of local media assets. We offer local news and information websites and mobile apps offering rich multimedia experiences across the nation.
What you will do:

• Provide key insights and analysis to support our advertising sales teams
• Use market research data to create and update sales collateral. Utilize our third-party research services, Google Analytics, and internal database systems and work with other cross functional teams as necessary to produce compelling sales materials to help drive sales initiatives
• Manage B2B operations across multiple marketing disciplines in support of digital and print advertising offerings: driving leads to support sales
• Own the sales and marketing funnels for the digital advertising sales division
• Work with the internal teams to deploy email campaigns, manage content marketing and social media marketing to engage new prospects and encourage retention
• Lead a recurring dialog with advertising sales teams to support business objectives. Analyze data to support strategy/tactical options for addressing/achieving these business objectives
• Develop quantitative and qualitative analysis by synthesizing data from multiple sources to identify trends in overall performance in a multi-channel environment
• Assist with planning and executing B2B marketing campaigns (digital and print) for BANG and its portfolio. Act as a marketing liaison for the sales team and manage their collateral needs.
• Implement new initiatives, define processes and guidelines to maximize ROI of marketing campaigns

What you will bring:

• 2+ years of experience in data-related role and/or product marketing role (business analytics, market research, campaign management, product management and similar fields)
• Creative firepower - proven ability to generate ideas!
• Knowledge of Google Analytics, Mailchimp, Listrak or other email systems
• Experience driving marketing campaign projects from beginning to end: creation, operation, reporting
• Ability to collaborate with team members to architect lead nurture campaigns
• Experience managing third party software/campaign vendor relationships and communicating complex analysis to any audience
• Understanding of quantitative research and statistical analysis with experience using data to support a point of view
• Flexible and solution-oriented with excellent time management and organizational skills
• Experience with social media and database management experience a plus
• Bachelor's degree preferred

This is a fully remote position but must be located in the Bay Area.
The annual salary range is $65,000 - $70,000. Pay is based on several factors including but not limited to education, work experience, time in role, certifications, etc. In addition to your salary, MediaNews Group offers a comprehensive benefits package, incentive and recognition programs, and a 401K plan (all benefits are based on eligibility).
Who we are:
"Built In 2023 Best Places to Work Official Winner"
The Bay Area News Group (Mercury News/East Bay Times), a subsidiary of MediaNews Group, offers news reporting and third party advertising and marketing opportunities through its multi-platform products which include: web, mobile, tablet, and print. We are one of the largest media groups in the U.S., serving high-value audiences and connecting advertisers to them. MNG publishes award-winning content (49 Pulitzers) that amasses and engages a nationwide audience via 800 multi-media platforms including web, mobile, social, and print. We are transforming the news industry.
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