Retail Marketing Manager

THE STORY

When we started in 2012, we set out to reinvent men’s basics – with underwear and socks as our starting point. Today, we are a full-fledged menswear brand that powers radically-efficient wardrobing. Rooted in smart design and performance fabrics, our products are engineered to work together through our pioneering “Daily Wear System”.

As we continue to expand our product offering and distribution beyond e-commerce, we are looking for passionate, proactive, strategic, and creative problem-solvers to join our rapidly growing team. If that sounds like you… keep reading. 

THE ROLE

• Partner with the Senior Director of Retail to drive & innovate customer in-store experiences that deliver measurable results including driving foot traffic, brand engagement, customer acquisition and customer loyalty. 
• Work collaboratively with Retail Leadership, Planning, Creative, Visual Merchandising, and HQ Marketing  to develop a Retail Marketing strategy for New store openings from initial planning phase to the opening of each new location.
• Support the creation of Retail marketing collateral (including ads and assets), working collaboratively with the Creative team to achieve results on time and on budget. Serve as key stakeholder in creative approval process. 
• Manage retail marketing calendar on a quarterly basis alongside the marketing team 
• Measure, evaluate and report on the effectiveness of all Retail Marketing initiatives to show return on investment. Make recommendations for the future based on observations, team feedback, and insights.
• Develop and maintain strong relationships with Mall Marketing Teams (Property Management) to leverage complementary resources and opportunities for Brand Marketing and exposure. 
• Identify local market, store and partner-specific opportunities and recommendations for marketing initiatives to drive awareness and reach new audiences.  
• Create or facilitate brief creation for all Retail marketing initiatives, ensuring a high level of consistency for events/initiatives of all sizes and scopes. 

WHAT WILL SET YOU UP FOR SUCCESS:

• 5+ years experience in a Retail Marketing role, Direct to consumer experience a plus.
• Effective negotiation, communication, and organizational skills with an analytical approach to identifying opportunities
• Demonstrated experience working cross-functionally and collaboratively between departments 
• Organized and detail-oriented with the ability to problem-solve any problem no matter how big or small 
• Agility and entrepreneurial spirit; no task is big or small 
• Passion for the industry and its people 

WHAT MAKES US SPECIAL

• It’s all about the people. To us, diversity is a strength. We check our egos at the door and value all backgrounds and experiences. From our employees to our customers to our partners—we build relationships that last.
• We give a s**t. Every detail matters. We research, we test, we adjust. We take pride in everything we do by being thoughtful in our decision making and design process. 
• We put our money where our mouth is. We work with ethical and humane partners, we act with integrity and trust, and we take ownership of our actions and mistakes.
• We build for the future. First, we listen; then we think, plan, and act for the long-term. We see problems as opportunities and take calculated risks to build a company that lasts. 

THE PERKS 

• Full insurance benefits 
• Open vacation policy 
• Hybrid office model (in office M/T/Th)
• Great location in the heart of NoMad district
• Office snacks and drinks
• Thursday happy hours
• Free Mack Weldon gear