Retention Associate, Email

About You

About You

Nutrafol is looking for a Retention Email Associate to join our Retention Marketing Team. The ideal candidate is data-driven, creative, and collaborative with a proven track record of carrying out email and SMS campaigns. In this role, you will report to the Email Marketing Manager (Retention) and play an integral role in managing our email and SMS channel to drive repeat purchases. This includes day-to-day planning and execution, including creative briefing, optimizing, reporting, and working cross-functionally with internal teams and external partners. 

Responsibilities

• Organize and manage the Retention email and SMS calendar
• Assist in planning monthly strategy, including the creation of briefs
• Submit requests for customized lists and links for Retention email and SMS initiatives
• Partner with creative and brand teams to create content specific to the channel
• Effectively partner with external channel partners to deploy quality campaigns on-time 
• Monitor and report email and SMS campaigns to share performance insights
• Coordinate and lead regular cross-functional meetings to manage the production and execution of campaigns from planning and creating to quality assurance (QA) and execution 
• Effectively manage sends, triggers, and audience segments within channel platforms
• Take a data-driven approach to all recommendations and insights 

 Requirements

• 2+ years of experience working on email and SMS campaigns
• Experience executing email and SMS within ESP platforms (Iterable and Attentive preferred)
• Experience with reporting and web analytics tools
• Analytical mindset and creative thinking – you are comfortable looking at performance against core KPIs and assisting with optimizations accordingly
• Highly organized with experience in successfully managing day-to-day operations
• Comfortable working collaboratively with brand, creative, and external agency partners
• Strong communication skills, both oral and written
• Ability to pivot and adjust to changes to support business goals
• Proven track record of achieving KPIs
• Eager to learn and #KeepGrowing 

Preferred:

• Ability to code dynamic emails in HTML for all devices
• Experience in subscription services, health and wellness, or eCommerce spaces