Retention Campaign Manager

The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We're united by our culture - a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job - it's about having the opportunity to become the best version of yourself.

Preferred Qualifications

• 1 year of internship experience in a related field
• Bachelor's degree in marketing or a related field
• Proficiency in Microsoft Office
• Knowledge of project management systems and digital asset management systems

Job Summary

As a Retention Campaign Manager, you will lead, strategize, and execute campaigns. Responsibilities in this role include delivering messaging direction, ensuring marketing channel deliverables are consistent and launch on time, and reporting results.

Responsibilities

• Assist in identifying and aligning on goals
• Assist the Research team in developing and aligning on strategic insights that can be used to drive work
• Assist with writing and implementation of campaign and project briefs
• Help facilitate campaign kickoff meetings with the Creative team and the communication channels
• Assist in identifying testing opportunities to optimize campaign communications, communicate learnings and incorporate learnings into future communications
• With direction, work through multiple content/creative variations to speak to specific audience subsets when targeted marketing opportunities are available
• Assist with the development of campaign reporting and outcome presentations

Who We Are

Rocket Companies® is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate, automotive and more. We're insistently different in how we look at the world and committed to an inclusive workplace where every voice is heard. And we're passionate about the work we do, and it shows. We've been ranked #5 on Fortune's list of the 100 Best Companies to Work For in 2021, as well as ranking #1 for Fortune's Best Large Workplaces in Financial Services and Insurance List in 2021.

Disclaimer

This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.

We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members. Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law.

The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at 1-800-411-JOBS.