Retention Marketing Manager

We are looking for a seasoned marketer to develop and scale lifecycle marketing programs to improve engagement, retention, and loyalty metrics. Reporting to the Sr. Director of Retention Marketing, you will be a key member of the marketing team. The core responsibility for this person will include data-driven audience segmentation and targeting, personalized journey development and content planning, campaign creation and execution, reporting, and ongoing testing for performance optimization.

• Research, implement and utilize customer segmentation
• Manage and scale lifecycle marketing strategies, tactics, and owned channels (email, SMS, in-app, etc…)
• Build a marketing and messaging roadmap that leads to increased engagement, satisfaction, and retention
• Drive improvements to retention metrics through testing and funnel optimization.
• Collaborate with other marketing team members as well as cross-functional teams.
• Set quarterly objectives and key results. Be accountable for ensuring that they are met. Track progress towards goals and share results with the team

• BS/BA in marketing, communications, business, or related field
• 5+ years of experience in lifecycle marketing with email and SMS channels at a consumer brand
• Deep understanding of email and marketing best practices
• Excellent writing, presentation, and communication skills
• Strong analytical chops with experience using various testing methodologies and technologies
• Labor marketplace or digital marketplace experience is a plus.

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