Retention Marketing Manager

THE ROLE: Retention Marketing Manager - NYC, Boston, Irvine CA or Remote in US

Simon Premium Outlets has joined forces with ecommerce powerhouse, Rue Gilt Groupe, to deliver an elite digital outlet experience. Shop Premium Outlets shoppers delight in special offers and curated assortments from the brands they love - always on sale, all in one place.

We’re looking for…

a Retention Marketing Manager who will own the overall strategy, day to day operation and deliverables of the email, SMS and push marketing channels. You will be responsible for SPO’s message communication marketing performance. By closely working with multi cross-functional teams and departments to develop and implement overall content and email marketing strategy, you will drive subscriber growth as well as develop segmentation strategies and execution plans per channel. 

What You’ll Do:

• Develop and implement content marketing strategy with focus on email channel
• Directly manage email and SMS campaigns and communicate company brands through email marketing
• Work closely with brand acquisition, merchandising and other marketing teams to identify our target campaign audience and grow the subscriber list for both email and SMS channels
• Carry out segmentation of the database and implement remarketing strategies
• Plan and conduct A/B testing on email and SMS channels to identify the best practice among target audience
• Plan, execute and manage all email and text campaigns and constantly look for optimizing channel performance
• Work with leadership to determine goals and create strategies for content to align objectives
• Plan, manage and report the forecast of message volume and message cadence, including monthly/weekly/daily forecasting
• Analyze current email and SMS marketing campaigns and make recommendations for improvement
• Work closely with creative team and coordinate all campaign designs for appropriate content channels

About You

At Rue Gilt Groupe, diversity enriches our passion, collaboration, kindness and innovation. We’re committed to fostering an inclusive environment where every Associate is empowered to learn, grow and bring their full self to work. Even if you don't check off every qualification in the job description, that's okay. We encourage you to apply to any role that excites you and sparks delight! We can't wait to learn more about you.

• 4+ years experience in Marketing focusing on email and SMS within an ecommerce or retail environment (fashion a plus!)
• Experience with ESP (Klaviyo a plus)
• Demonstrated project management experience and ability to manage multiple projects
• Strong business acumen with understanding of online retail consumer behavior
• Ability to handle change, learn and keep abreast of new technology
• Very collaborative, putting the shared team goals first

Base Salary Range: $95,000 - $110,000

Rue Gilt Groupe is committed to providing Associates with equal pay for equal work and carefully considers a wide range of compensation factors, including prior experience, skills and expertise, location, and internal equity. Our goal is to support, reward and compensate the entire individual. Depending on role eligibility, your offer may also include bonus/commission, equity, 401(k) match, and a variety of benefits. Therefore, final offer amounts may vary from the amount stated.

Important COVID-19 Guidance (for candidates applying to roles in our MA, NY, CA and Dublin offices): Per Rue Gilt Groupe’s policy, all Associates who will work at our MA, NY, CA or Dublin offices must be fully-vaccinated and proof of vaccination will be required.

ABOUT US:

Rue Gilt Groupe is a leading off-price e-commerce portfolio company, connecting the next-generation shopper to world-class brands. We’ve defined the online treasure hunt through our daily sale events allowing a large, loyal member base to discover over 5,000 premium and luxury brands at prices up to 70% off full-price retail.

Rue Gilt Groupe operates three complementary sites – Rue La La, Gilt, and Shop Premium Outlets.

Our vision at RGG is to spark delight through daily discovery – we make shopping an occasion to celebrate. At the forefront of fashion and technology, we’re also in the business of sparking delight for our Associates. We inspire each other, our Members, and ourselves to push past the expected – every day. Our culture is rooted in our values and together we work to demonstrate being Kind, Passionate, Collaborative, Innovative, Tenacious and Empowered.