Retention Marketing Manager

ABOUT ADACTION
At AdAction, you'll be working with an innovative group of performance marketers in the ever changing AdTech industry. Our goal is to drive quality traffic at scale for our clients with a primary focus of driving real value for our end consumers. At the heart of everything that drives AdAction are the people who work here and strive to make an impact on the success of the business.
Our people love working at AdAction because they're challenged by unique and difficult problems in a nimble startup environment that's thrived in performance marketing since 2013. Our employees also enjoy perks and benefits like:

• Health, vision, and dental insurance
• Up to 6% 401k match with no vestment period
• Generous PTO and paid sick leave
• Flexible work schedule
• Monthly team outings and happy hours
• Weekly lunch stipend
• Work from home office stipend
• Can be based in our home cities of Denver, Austin, or Chicago

POSITION SUMMARY
The Retention Manager will have a unique blend of strategic and tactical skills and be accountable to maintain, enhance, and execute business tactics aimed at preserving customers and improving value. This position will be responsible for strategizing and executing marketing automations, segmentation, and complex workflow builds to drive subscriber growth, engagement, and retention throughout the customer journey. Success in this role will require tight collaboration with cross-functional stakeholders including Product, User Acquisition, and Business Intelligence.
You should have proven success in building omni-channel personalized experiences; analyzing data to make decisions and meet tight deadlines in a fast-paced environment.
If you love rolling up your sleeves and piecing together to build technical programs that drive high-impact results at a fast-growing company, this role is for you.
RESPONSIBILITIES

• Work cross-functionally to develop, lead, and execute email, push, and SMS marketing strategies for lifecycle, transactional, triggered, and promotional campaigns to increase specific business KPIs and overall user LTV.
• Full funnel customer journey analytics & execution (360 Degrees of customer interaction & measured outcomes including target, reach, penetration, experience, conversion, and optimization).
• Develop a strategy to amplify personalized programs that are scalable and support key business KPIs.
• Segment customer opportunity lists based on lifecycle, affinity, and communication preferences to deepen engagement and improve conversion.
• Collaborate closely with Business Intelligence to ensure data needed to execute specific campaigns is available, and if not, partner on finding solutions to pipe it into our CRM platform.
• Utilize data to monitor the performance and health of programs and identify areas for improvement; generating and testing hypotheses to improve performance.
• Establish rigorous A/B and multivariate testing agendas to test subject lines, cadence, segmentation, and timing to constantly improve results.
• Develop a deep understanding of the user mindset, behavior, and how best to use it to deliver results, all while utilizing insightful data insights.
• Design, implement and execute a customer support strategy and function to handle user complaints, reward fulfillment and more.

QUALIFICATIONS & EXPERIENCE

• Bachelor's Degree - ideally in Business, Marketing, quantitative or technical field.
• At least 3-5 years of experience developing lifecycle programs; comfortable with segmentation, automation strategy, marketing using digital channels (email, push, SMS, in-app, site, etc.).
• You have 4+ years of experience setting up targeting, building multi-step workflows, QA, hitting send and reporting.
• You are comfortable with quantitative analytics and have experience translating data into business and consumer insights.
• Excellent written and verbal communication skills.
• You have cross-functional team experience and shown ability to execute a vision through consensus building, negotiation, and data-driven persuasion.
• Ability to get stuff done, roll up your sleeves, and tackle something hands-on.
• Proficient with Excel.

PREFERRED QUALIFICATIONS

• You have a deep understanding of CRM, data structures, and how to integrate the two.
• Familiar with analytics dashboards (e.g. Tableau, Looker).
• Ability to be flexible and work in a fast-paced environment with competing priorities.
• You are a creative thinker with the ability to test out-of-the-box solutions.