Retention Marketing Manager

*Must be based in Texas*

Perks & Benefits

• Remote-First Workplace
• Flexible Fridays
• Diversity, Equity & Inclusion Council
• Monthly Remote Stipend
• Professional Development Stipend (up to $500 annually)
• 1 Wellness/Mental Health Paid Day Off
• 1 Volunteer Paid Day Off
• Health Benefits (Medical, Dental, Vision)
• HDHP with HSA plan (annual employer contribution to HSA)
• Employer-Paid Basic Life Insurance and AD&D
• Employer-Paid Short- and Long-term Disability
• Employer-Paid Wellness Reward Program
• Employer-Paid Mental Health Benefit
• Employer-Paid Employee Assistance Program
• Employer-Paid Out of State Medical Travel Benefit
• 401(k) Safe-Harbor Matching
• Ancillary Benefits (pet insurance, legal coverage, identity theft protection, accident, hospital, and critical illness coverages)
• Paid Time Off (increases with tenure)
• Paid Parental, Adoption, and Foster Leave

About the Role

The Retention Marketing Manager role is responsible for laying the data and analytical foundation for a successful CRM program that results in positive guest experiences and improved guest retention.

A Day in the Life

• Identify and conduct analytical deep dives that derive actionable insights, resulting in program innovations.
• Establish, maintain, and optimize a segmentation strategy that considers guest mindset and motivations.
• Connecting campaign requirements to the data that fuels them: collaborate with IT, web development team, and data engineering teams to define data needs within ESP and oversee their implementation.
• Interface and collaborate with vendor and agency partners to implement program vision.
• Stand up CDP to suit CRM team needs.
• Collaborate with channel managers to implement segmentation strategy and analytical insights across touchpoints.
• Define opportunities for, and build strategies to, drive growth across CRM programs and campaigns.

What Sets You Apart

• Ability to consider the guest journey from a holistic view; can zoom out on marketing touchpoints to understand their place in the end-to-end experience of the guest.
• Analytically minded, but is a marketer by trade.
• Has a grasp of CRM data infrastructure and the sources that feed into it.
• Detail-oriented in both process management and in requirement building.
• Experience managing third-party vendors, platforms and agencies to maximize impact.
• ESP expert (preferably Klaviyo), with experience creating strategy for email, SMS, direct mail, and mobile push channels.
• Experience standing up or migrating and ESP is a plus.
• Avid question-asker and problem-solver; approaches challenges and tasks with a 360-degree consideration and veracity to arrive at the best possible solution.
• Adept user of Microsoft Office Suite.
• Demonstrated ability to successfully work in a dynamic work environment.
• Ability to handle multiple projects simultaneously to meet deadlines.
• Uses resources effectively to generate solutions; takes initiative when resolving problems.
• Excellent written and verbal communication skills.
• Creative problem solver that thrives in a rapidly growing and evolving organization.

Education and Experience

• 5-7 years of experience in CRM marketing
• Bachelor's degree in marketing, business, or a related field

European Wax Center is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, protected veteran status, or any other characteristic protected by law.

This job description is a general description of essential job functions. It is not intended to describe all duties someone in this position may perform. All employees of EWC and operating subsidiaries are expected to perform tasks as assigned by supervisory/management personnel, regardless of job title or routine job duties.