Retention Marketing Manager

We’re Looking For A: Retention Marketing Manager

Location: Woodland Hills, CA or Remote

What You’ll Be Doing:

• Develop and drive the testing to improve every customer touchpoint to drive lifetime value and profit
• Partner with data and analytics to identify leading drivers for retention to build and implement appropriate programs
• Create, execute, and continually optimize a data-informed testing plan
• Forecast, measure, and report on results of retention efforts against identified metrics and opportunities for scale
• Collaborate with brand leads to maintain brand voice and messaging
• Help drive the building and optimization of a customer account and loyalty program
• Drive the execution of customer retention efforts as company continues to scale growth, expand channel mix, and drive lifetime value by building habits & loyalty for unique customer segments
• Partner with cross-functional leaders to grow the company subscription membership program, drive LTV, and reduce churns/skips
• Collaborate with the creative team to develop a deep understanding of what resonates with customers and optimize content/messaging accordingly 
• Deeply understand the customer, their needs, wants, demands, and desires
• Performs other duties as assigned.

Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

• Bachelor’s degree required   
• MBA or Master’s in Psychology or a Marketing-related field preferred
• CRM, subscription or loyalty program experience.
• 3+ year of online marketing experience heavily focused on customer retention, ideally in an e-commerce digital first brand in a fast growth environment and at scale 
• Expertise in quantitative and qualitative customer research
• Experience with analytical tools and platforms
• Experience in successfully managing teams 
• 2+ years within one company focusing on the customer journey
• MBA or Master’s in Psychology or a Marketing-related field preferred
• CRM, subscription or loyalty program experience preferred
• Significant experience with A/B testing required.
• Analytical, quantitative and qualitative skills including a strong understanding of online marketing, with experience in rigorous performance data environments and desire to test and learn. 
• Successfully tested into and launched retention efforts at scale.  
• Both 'direct response' and branded campaign experience, and have driven meaningful results.
• Excellent project management skills with an ability to set and achieve goals, meet deadlines, and multitask in a fast-paced environment. 
• Content strategy experience managing large teams across digital, email, phone and in-box marketing. 
• Strong management, leadership, influencing and communication skills: listen, mentor, inspire, motivate and teach by example.
• Ability to manage multiple moving pieces, productively work through conflict, with creative problem-solving, time management, organizational, prioritization and decision making skills.
• Thoughtful and self-reflective, willingness to learn.  Team-player, hard-working, and resourceful.
• Demonstrated success in back-end marketing, with the ability to be self-directed, and intrinsically motivated