Retention Sr Manager - Apparel

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Retention Sr Manager - Apparel in Brazil.

This role is a senior leadership position focused on designing and executing end-to-end customer retention strategies for high-growth digital apparel brands. You will be responsible for transforming first-time buyers into loyal, high-LTV customers through optimized lifecycle marketing, CRM excellence, and data-driven experimentation. The position plays a critical role in shaping multi-channel communication strategies across email, SMS, push notifications, and WhatsApp, ensuring seamless and personalized customer journeys. You will lead the retention roadmap for major direct-to-consumer brands, balancing strategic planning with hands-on execution in a fast-paced, performance-driven environment. This is a highly cross-functional role, requiring close collaboration with data, creative, engineering, and growth teams. Your work will directly influence revenue growth, customer loyalty, and long-term profitability across large-scale customer databases.

• Lead the end-to-end retention strategy for apparel brands, managing multi-channel communication across email, SMS, push notifications, and WhatsApp.
• Design and optimize lifecycle journeys across all stages, including onboarding, engagement, winback, and reactivation flows.
• Develop and implement quarterly retention roadmaps, OKRs, and initiatives aligned with business growth goals.
• Ensure consistent, non-overlapping, and high-performing multi-channel communication strategies that minimize fatigue and unsubscribes.
• Own retention KPIs such as repurchase rate, LTV, conversion rates, and channel performance, delivering actionable insights to leadership.
• Conduct ongoing competitor benchmarking and customer behavior analysis to identify growth opportunities.
• Lead cross-functional collaboration with Data Science, Creative, IT, and Growth teams to execute testing and optimization initiatives.
• Oversee prioritization, execution, and delivery of retention campaigns, ensuring timely and high-quality outcomes.
• Drive a culture of experimentation, continuous improvement, and data-informed decision-making.

Requirements:

• 7+ years of experience in retention marketing, lifecycle marketing, CRM, or related growth roles in digital-first environments.
• 5+ years of leadership experience managing cross-functional teams including marketing, analytics, creative, and technical stakeholders.
• Bachelor’s degree in Business, Marketing, Engineering, Analytics, or related fields.
• Strong expertise in customer lifecycle strategies, CRM platforms, and retention marketing tools.
• Proven ability to analyze customer data, identify behavioral trends, and translate insights into growth strategies.
• Excellent communication and stakeholder management skills, with the ability to align diverse teams around shared goals.
• Strong organizational and project management capabilities in fast-paced, high-growth environments.
• Advanced English proficiency (required); Spanish and analytical/technical skills (SQL, data science tools) are a plus.
• Highly strategic yet hands-on mindset, with strong attention to detail and execution excellence.
• Curiosity and adaptability, with interest in leveraging AI and new technologies for marketing innovation.
• Bonus: experience in apparel, eCommerce, or digital retail brands, and collaboration with engineering or product teams.

Benefits:

• Fully remote work environment with global collaboration
• Opportunity to work with leading DTC apparel and beauty brands
• Exposure to large-scale customer databases and advanced retention strategies
• Professional growth in a fast-scaling, data-driven organization
• Learning and development support, including training subsidies
• Paid vacation (15 working days)
• Inclusive, diverse, and innovation-driven culture
• Flexible and dynamic work environment recognized among top remote employers globally