Revenue Marketing Manager

Description
Come join a winning team! Here at Imprivata, you'll see a dedicated group of professionals who care about improving healthcare. Our team thrives on collaboration and sharing ideas, whether in a cross-functional meeting or at one of our virtual team-building events.
While we're diverse in our backgrounds and skills, we have much in common. A passion for our mission. A strong sense of integrity. A belief that we're making a positive impact and a commitment to having fun.
We are seeking a Revenue Marketing Manager to join our team.
Job Summary
This role will have a direct impact on company revenue. You will architect, execute and manage regional marketing programs that support Imprivata sales channels in North America. This will include evaluating the results of various marketing campaigns, coordinating initiatives across a variety of channels and making sure they align with business goals.
This role requires strong communication skills, an ability to understand and analyze trends, and a deep understanding of the wide variety of marketing channels. This could include email marketing, webinar and in-person event planning, online advertising and syndication, social media and more.
Duties and Responsibilities

• Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan.
• Work closely with internal sales, marketing, sales operations teams as well as channel partners and third parties to successfully architect and execute approved marketing campaigns and activities.
• Market through various channels and segment databases working with large data sets.
• Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics.
• Partner with creative teams, other internal stakeholders, and external agencies and vendors.
• Budget management - establish, own and ensure regional marketing spend is kept up to date and within the approved budget.
• Work with Marketing Operations team to build and report on marketing campaigns in Marketo , Salesforce.com and other tools.
• Develop, support and evaluate co-marketing plans and activities with select partners.
• Organize and manage regional end user and partner events. Track and report on the effectiveness of each.
• Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes.

Required Qualifications

• 5-8 years' experience working in Field Marketing / Digital Marketing / similar marketing function. (Within Healthcare is a plus)
• Experience building complex marketing programs and reporting on the results
• Exposure to digital and direct response marketing
• Competence as a creative thinker with an eye for great emails and landing pages
• Ability to manage program budgets
• Strong project management skills
• Strong problem-solving ability, including metrics-driven thinking
• Ability to travel as necessary
• Bachelor's Degree or equivalent experience

Working Conditions

• Flexible working arrangements - A combination of working from Imprivata's Massachusetts Corporate Office (if local) and work from home.

Physical Requirements

• This role is regularly required to walk, climb stairs, stand, sit, talk, hear, and use hands and fingers to operate a computer and telephone.

At Imprivata, we have a top-notch work environment, developmental opportunities, a competitive total rewards package, and the desire to have fun. If you have the skills and qualifications as we have described above, we want to hear from you!
Imprivata provides equal employment opportunities, regardless of race, religion, age, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
The Company is requiring all of its new employees who travel on behalf of Imprivata to be vaccinated against COVID-19. However, when an employee cannot be vaccinated because of a disability or a sincerely held religious belief, practice or observance, the Company will consider whether a reasonable accommodation is required by applicable law. If you believe that you cannot be vaccinated because of a disability or a sincerely held religious belief, practice or observance, you may request an accommodation by contacting us. Otherwise, you will need to provide proof of your COVID-19 vaccination prior to commencing employment.
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