Revenue Marketing Manager - Mid-Market

Company Description

Zayo provides mission-critical bandwidth to the world’s most impactful companies, fueling the innovations that are transforming our society. Zayo’s 133,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. Zayo’s communications infrastructure solutions include dark fiber, private data networks, wavelengths, Ethernet, and dedicated Internet access. Zayo serves wireless and wireline carriers, media, tech, content, finance, healthcare and other large enterprises.

Company Description

Zayo provides mission-critical bandwidth to the world’s most impactful companies, fueling the innovations that are transforming our society. Zayo’s 133,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. Zayo’s communications infrastructure solutions include dark fiber, private data networks, wavelengths, Ethernet, and dedicated Internet access. Zayo serves wireless and wireline carriers, media, tech, content, finance, healthcare and other large enterprises.

Responsibilities

• Define, build, and run Zayo’s awareness and demand generation strategies for mid-market accounts

• Build and execute multi-touch, offline and digital marketing programs including both inbound and outbound tactics as well as managing 3rd party vendors to achieve pipeline and revenue targets

• Partner with sales market leads to align and execute all go-to-market activities in local geographies

• Lead a cross functional marketing team to drive maximum efficiency in our sales and marketing processes and programs

• Partner with digital marketing, product marketing, and content marketing to develop the most relevant and impactful content supported by SEO/SEM optimization and strategies

• ​​Responsible for opportunity creation from Leads to Opportunities to Closed/Won, hitting annual and quarterly pipeline and revenue goals

• Deliver operational excellence around planning and reporting 

• Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes

• Develop processes for tracking and analyzing program performance, in partnership with Marketing Operations

Qualifications

• 8+ years experience in a high-tech B2B marketing, demand generation, field marketing, and/or events

• Revenue-centric marketer with seasoned skills in inbound and outbound marketing

• Experience creating and running campaigns and programs that directly contributed to pipeline and revenue growth

• Hands-on experience with Marketing Automation tools like Pardot/Marketo and Salesforce (CRM) to streamline, automate and measure all marketing tasks and workflows

• Exceptional quantitative and problem solving skills and ability to make data-driven decisions

• “Test and learn” mindset - comfortable taking calculated risks

• Detail oriented and strong cross-functional program management skills

• Thorough understanding of marketing buyer journeys

Benefits, Rewards & Wellness

• Excellent Health, Dental & Vision Insurance

• Retirement 401(k) Savings Plan

• Fitness membership discounts

• Generous paid time off policy including paid parental leave

Please note, in accordance with Zayo's commitment to providing and maintaining a workplace free of recognized hazards, all U.S. and Canadian employees and any employee, vendor, customer, or visitor who enters a Zayo office or facility in the U.S. and Canada must be fully vaccinated against COVID-19 and provide proof of such vaccination. If you are hired by Zayo, you will be required to provide proof of vaccination or have a valid religious or medical reason not to be vaccinated.