Reverse Marketing Specialist

Join Aya Healthcare, winner of multiple Top Workplace awards!  

The Reverse Marketing Specialist will play a critical role in driving revenue through the development of compelling candidate content that differentiates our healthcare professionals from our competitors. This role will work closely with our business development and recruitment teams to create candidate marketing campaigns and will develop or strengthen our relationships with hospital system leaders.  

This person can be remote on EST business hours. 

Who We Are:  

We’re a $10+ billion, rapidly growing workforce solutions provider in the healthcare industry. We deliver tech-enabled services that help healthcare organizations meet and manage their contingent labor needs. We build and manage tech-enabled marketplaces for national and local healthcare talent and deliver contingent labor management solutions through our proprietary software platform. 

At Aya, we’re obsessed with creating exceptional experiences for our clients, clinicians and employees. In fact, we put employee satisfaction above all else. Our team members are responsible for incomparable customer experience and we know that happy employees are critical to maintaining happy clients. We foster an entrepreneurial, high-energy, low-bureaucracy culture and value innovative thinking and creative problem solving. We embrace diversity in thought and backgrounds unified by a commitment to high achievement. When you join Aya, you’ll be surrounded by teammates who care about you as an individual and leaders who will help you grow both personally and professionally. 

Responsibilities:    

• Work in a fast-paced environment to adhere to deadlines and timely delivery of content. 
• Review candidate profiles against open requisitions and determine which candidates should be marketed
• Design and track email marketing campaigns through HubSpot in order to market our candidates to prospective clients 
• Collaborate with subject matter experts across different departments to ensure accuracy of the content 
• Work closely with the sales and recruitment teams to align campaigns with sales objectives
• Contact prospective clients via phone in order to follow up on campaigns 
• Educate prospective healthcare organizations about Aya's available candidates

Required Qualifications: 

• Bachelor's Degree is required 
• 1+ years of marketing or sales related experience
• Strong writing and content creation skills
• Acute attention to detail

What We Offer:  

• Free premium medical, dental, life and vision insurance  
• Generous 401(k) match  
• Aya also offers other benefits to those that are eligible and where required by applicable law, including reimbursements and discretionary bonuses  
• Aya provides paid sick leave in accordance with all applicable state, federal, and local laws. Aya’s general sick leave policy is that employees accrue one hour of paid sick leave for every 30 hours worked. However, to the extent any provisions of the statement above conflict with any applicable paid sick leave laws, the applicable paid sick leave laws are controlling  
• Celebrations! We hit our goals and reward ourselves.   
• Company-sponsored virtual events, happy hours and team-building activities are always on the horizon — plus, you get a special treat on your birthday!  
• Unlimited DTO — we believe in time off!   
• Virtual yoga, meditation or boot camp classes offered daily  

Compensation: Aya reasonably anticipates the pay scale for this position to be $28.85 hourly, which equates to $60,000 annually. Plus bonuses.     

The pay scale for this position may vary if applicant possesses experience outside of what Aya reasonably anticipates for this position. Bonuses are subject to the role and your manager’s discretion.  

Aya is an Equal Opportunity Employer (EEO), including Disability / Vets, and welcomes all to apply. Please click here for our EEO policy.