Job Description
Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
Comcast is seeking an inspirational and high performing Vice President to lead marketing strategy and sales channel development for its Florida Region to drive profitable subscriber and revenue growth. The VP Sales & Marketing will be directly responsible for managing local marketing and sales channel strategy and tactics in alignment and coordination with division and corporate-led product strategy, marketing strategy, and complimentary sales channels. Defines and recommends new products and services for market opportunities.
Job Description
Core Responsibilities:
- Work with region, division, and corporate counterparts on the development, coordination, and implementation of marketing and sales plans and strategies to achieve subscriber and revenue growth goals.
- Work closely with divisional counterparts to provide input and feedback on the development of marketing, product, and sales strategies.
- Closely track local competitor products, marketing, and sales strategies. Identify threats and opportunities and develop plans to retain and grow market share.
- Coordinate closely with supporting regional functions, including market development, finance, fulfillment, construction, and engineering, to ensure alignment of focus and resources to achieve regional growth, revenue, and profitability objectives.
- Directly responsible to develop and execute sales strategies for locally controlled sales channels: company-owned stores/service centers, third-party retail, and field sales.
- Develop strategies for improving sales channel effectiveness and efficiencies and ensure that sales efforts maximize return on assets while achieving strategic goals.
- Work closely with HR, Talent Acquisition U-Learn to hire, train, develop, and retain the necessary personnel to achieve business goals.
- Analyze subscriber activity to understand drivers of growth and customer churn, improve forecasting of future growth, and develop strategies to address areas of weakness or opportunity.
- Create and execute business strategies to identify new residential developments and market share expansion opportunities. Coordinate with other functional departments, including finance, engineering, business services, and market development to analyze and forecast return on investment potential.
- Responsible for the annual operating budget for Marketing & Sales, consisting of the development of spending and investment plans, evaluation of actual spending against budget and forecast, evaluation of marketing and sales tactic effectiveness, and adjusting tactical and strategic plans as needed.
Key Skills for Success:
- Strong leadership and collaboration skills.
- Strong forecasting skills (sales, customers, or similar).
- Ability to lead a large organization in a dynamic competitive environment.
- Passionate with a winning attitude in a highly competitive environment.
- Strong combination of multiple sales channel/marketing focus with demonstrated success in grassroots marketing, events sponsorship, and community outreach.
- Self-starter who leads by example and personal involvement.
- Builds strong teams and develops individual talent for future success.
- Skillful networker who can work effectively with all levels of the organization and peer functional departments.
- Strong people leader with the ability to effect cultural change through coaching, mentoring, and motivation.
Professional Experience & Qualifications:
- Marketing and selling experience in a highly competitive environment and creative ability to find ways to compete.
- Experience managing multiple functions.
- P&L Experience.
- Service industry and operations management experience from telecommunications or cable industries.
- Financial and business acumen with proven track record of delivering business results.
- Must live or be willing to relocate to the Florida Region Footprint and be in office 4 days per week.
- Occasional travel.
We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality-to help support you physically, financially and emotionally through the big milestones and in your everyday life.
Please visit the benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Certifications (if applicable)
Relative Work Experience
15 Years +
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
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Date Posted
08/07/2023
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