SaaS Head of Marketing (Director / Senior Director)
Job Description
Our AI SaaS Cloud Platform enables smarter, more data-driven ways to make decisions in healthcare, radically improving the outcomes for Cancer & Rare Disease patients globally.
Our team has a direct impact on patient outcomes worldwide, and we’re looking for a new leader to help us tell that story. Join us as our new Head of Marketing.
NB: English is our primary business language, and all applications/CV should please be in English for successful review
Your Mission
Reporting directly to our Chief Business Officer, the Head of Marketing has overall responsibility for commercial & product marketing strategies. The Head of Marketing leads a team responsible for commercial & brand, product marketing, scientific communications, digital marketing and events.
We are defining our brand identity as an organisation at the crossover between a Next-Generation SaaS Data Platform built around a highly scientific and clinical data set. The goal is to support the company’s high growth expectations, as the company expands deeper and more broadly into global markets.
Your Objectives
Set and implement effective product marketing and communications strategies and tactics that will engage target audiences and spread the message about the company and products
Leads commercial marketing, product marketing and scientific communications on the development and production of all marketing and advertising materials, leaning on your experience to encourage creative marketing strategies and approaches to differentiate SOPHiA GENETICS in a crowded SaaS & healthcare space
Work in partnership with Product Management, Corporate Communications, Investor Relations and the CEO Officer to ensure a singular, harmonised brand message is built and nurtured across all communication channels
Lead a digital marketing team responsible for maintaining the company website, SEO metrics and best practice, managing marketing automation and lead generation tool in collaboration with Sales Ops
Drive the ongoing repositioning of the external brand as a SaaS Data Platform
Requirements
Your background:
Industry exposure specifically related to a digital, technology or software product (Software, SaaS, Cloud platforms, IoT) with experience in product launches on a global basis is critical. You must have this experience to move forward.
You will have strong working knowledge (8-10 Years) driving & leading commercial marketing, product marketing and communication strategies.
You’ll need to be comfortable in a rapid change, agile and ambiguous environment, with experience of leading and managing teams internationally including Product Marketing, Corporate Communications and Scientific Communications.
As we continue to scale-up and drive organizational maturity a solutions-focused mindset where you’re not afraid to roll up your sleeves is absolutely critical.
In-depth understanding of market research methods and analysis, as well as a solid knowledge of performance reporting and financial/budgeting processes.
Further exposure to scientific/medical industries is beneficial, but not essential.
Benefits
You will be joining an organisation with the patient at the heart of every decision and action, driven by purpose as we achieve exponential growth.
Business recognition and accolades include:
World's most innovative companies (Top 10)
World's smartest companies (Top 50)
100 Best Places to Work in Boston
Top 10 European Tech Startup - 2020
Top 10 European biotechs startup to watch - 2021
Top 25 East-Coast Biotech to watch - 2021
We work in an office-first hybrid environment. You’ll need to be comfortable commuting to our office for 3 days PW. This is not a remote hire.
A flexible, friendly and international working environment with a collaborative atmosphere
An exciting company mission that brings together science and technology to directly impact the lives of patients with life-threatening illnesses.
A fast-growing company with plenty of opportunities for personal growth and development
A hard technical challenge to solve with exciting modern technology - cloud computing, Big Data, DevOps, machine learning
The Process
Apply now with your CV and any supporting information. For further information, contact Callum our Senior Talent Acquisition Lead for Executive Recruitment.
Suitably qualified candidates will be invited through an interview and screening process where you will speak with members of our Talent Acquisition Team, the hiring leader alongside key colleagues and stakeholders from across the business.
Starting Date: ASAP
Contract: Full-Time, Permanent
Location: Boston US; Rolle Switzerland; Bidart France;
Date Posted
08/09/2022
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