Sales Collateral Content Creator - PMM

OUR STORY

TechInsights is the information platform for the semiconductor industry.

Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry—past, present, or future.

Over 650 companies and 55,000 users access the TechInsights Platform, the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market analysis in the semiconductor industry. This collection includes detailed circuit analysis, imagery, semiconductor process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary. TechInsights’ customers include the most successful technology companies who rely on TechInsights’ analysis to make informed business, design, and product decisions faster and with greater confidence. For more information, visit www.techinsights.com.

THE OPPORTUNITY 

TechInsights is looking for a Sales Collateral Content Creator with experience/familiarity in the technology sector to join our team of product marketers.
The ideal candidate has a marketing and sales collateral background, excellent written and verbal communication skills, a passion for storytelling, and experience creating programs that enable sales teams to effectively sell solutions to customers. This person should have an interest in the semiconductor industry, and proven ability to create and deliver content, tools, and training programs that drive sales productivity and performance and enhance TechInsights’ selling capabilities to support growth in our new business pipeline and increase our subscription renewal percentage.

Someone who is initiative-taking and able to manage multiple projects and deadlines will excel in our fast-paced, start-up like environment at TechInsights. This position is a critical member of the TechInsights product marketing team and reports to the Director of Product Marketing for our Market Analysis business. 

Collaboration and Research:

Develop deep knowledge of our products and how they connect and respond to the needs of our customer segments and personas. Work closely within the product organization with product management, subject matter experts, and product marketing management to fully understand the market, refine the messaging architecture, and nail the value proposition to create content that resonates and drives active users, new business pipeline, and increase renewal percentages. Collaborate with cross-functional teams, including sales, marketing operations, and product, to find sales enablement needs and create relevant content, tools, and training programs.

Writing and Production:

Develop and implement sales enablement strategies and programs that support sales and marketing operations’ goals of increased pipeline and increased subscription renewal percentage. Develop and deliver sales training programs that provide the sales team with the knowledge and skills necessary to effectively sell solutions. Create and support a library of sales enablement content, including presentations, case studies, battle cards, and other sales collateral.

Evaluation and Support:

Enhance availability and usage of content within Highspot to improve sales productivity and effectiveness. Analyze sales enablement program effectiveness and adjust strategies and programs accordingly. Ensure the sales team is up to date with product changes, offers, market trends, and competitive information.

As part of the recruitment process for this position, you will be required to submit your latest citizenship and/or permanent residency information. This information will be used to comply with U.S. Export Control Laws and Regulations.

WHAT YOU HAVE 

• Bachelor's degree in marketing, business, or related field. 
• 3-5 years of experience in sales collateral, sales training, or related field. 
• Excellent communication and collaboration skills with the ability to work cross-functionally. 
• Experience with sales collateral best practicies 
• Strong analytical skills with the ability to analyze sales performance data and adjust strategies accordingly. 
• Knowledge of sales processes and methodologies. 
• Demonstrable ability to communicate the story and value of a product to the market. 
• Familiarity with and enthusiasm for leading edge technologies found in automobiles, computers, telecommunications, smartphones, wearables, games, virtual reality products and services. 

WHY WORK WITH US

• Salary range is $78k - $81k, depending on experience.
• Competitive pay and generous benefits (medical, dental, vision, wellness, RRSP matching)
• Flexible vacation policy
• Annual fitness reimbursement
• Strong sense of camaraderie, mutual respect and shared goals among colleagues
• Support for community through charitable alliances
• Professional and career development opportunities
• Wellness resources and support from management