Sales Content Manager

Apollo.io · Other US Location

Company

Apollo.io

Location

Other US Location

Type

Full Time

Job Description

About Apollo

Founded in 2015, Apollo is a leading sales intelligence and engagement platform trusted by over 15,000 paying customers, from rapidly growing startups to the largest global enterprises. Our platform unifies a database of 200 million business contacts with advanced intelligence and engagement tools, to help over 500,000 sales, marketing, and recruiting professionals to connect with the right person at the right time with the right message, at speed and scale.

In the last year, we’ve grown ARR 3x, quadrupled our active users, maintained profitability 18 out of the past 20 months, and recently closed a $110M Series C led by Sequoia Capital to fuel the next phase of our growth.

Working at Apollo

We are a remote-first inclusive organization focused on operational excellence.  Our way of working ensures clear expectations and an environment to do your best work with ample reward.

The Role
 
As a Sales Development Representative Email Copy Writer at Apollo.io you will be responsible for writing all prospect and customer facing Outbound sequences to drive sales qualified, product qualified lead pipeline. As we grow and refine our mid-market and enterprise GTM strategies, you will play an active role in driving outbound success and collaborate with multiple stakeholders to bring SDR, Growth and Sales sequences to life.
 
 
Responsibilities
  • Create compelling Outbound sequences based on personas, industries, product usage etc
  • Iterate on experiments quickly to land on highly optimized sequences
  • Maintain accurate database of email outreach copy and content that can be leveraged across projects
  • Brainstorm multiple personalization points that can be leveraged in relevant context and use it in email copy
  • Monitor response and interested rates and optimize copy to yield target interested and reply rates - scale up • Own and manage all Outbound and Product Qualified Lead sequences targeting existing users and net new contacts to help generate targeted SQOs per quarter
  • Build effective Outbound sequences with multiple steps targeting the right decision makers based on pain points, industry needs, product-qualified signals, and other play ideas
  • Monitor and optimize SDR sequence performance to hit 1.5% or above-interested rate with target personas
  • Design and implement messaging to resonate with target personas in the SDR’s voice and structure for scalable personalization
  • A/B test subject lines, content, CTAs to hit campaign conversion benchmarks: 35% open rate, 4% reply rate, and 0.8% interested rate for each template
  • Build and maintain campaign backlog aligned with company go-to-market goals: seek out prioritization and deliver updates to stakeholders
  • Regularly audit and update sequence and template content to ensure relevant and up-to-date messaging about product offerings including links, visuals attachments, etc
  • Leverage the latest stats and materials from the product marketing team, research team, knowledge base, blog, and other resources to attract decision-makers
 
Qualifications and Experience required to apply for this role
 
  • Bachelor’s degree is preferred but not required
  • Minimum 1+ year top performance track record in SDR role targeting mid-market or above
  • SDR team lead or manager experience is a plus
  • Prior track record of writing targeted and effective sales sequences
  • Excellent written skills
  • High degree of proficiency with sales sequence creation software (Apollo.io, Outreach, Salesloft)
  • A data-driven approach and mindset
  • An eagerness to learn and improve
  • Anchors and contextualizes approach based on prospect needs
  • A willingness to help level up colleagues
  • Ability to manage multiple stakeholders and balance priorities 

What You’ll Love About Apollo

Besides the great compensation package and culture that thrives in openness and excellence, we invest tremendous effort into developing our remote employees’ careers. The team embraces that we have a sole purpose: to help customers maximize their full revenue potential on the Apollo platform. This mindset opens us up to a lot of creative approaches to making customers successful at scale. You’ll be a significant part of a lean, remote team, empowered to really own your role as a proactive educator. We’re very collaborative at Apollo, so you’ll be able to lean on your teammates, even in adjacent departments, to help you achieve lofty goals. You’ll be supported and encouraged to experiment and take educated risks that lead to big wins. And, you’ll have a whole team remotely by your side to help you do it!

Apply Now

Date Posted

10/06/2022

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