Sales Development Manager

Sales Development Manager

Our sales team at CData is expanding and initiating an SDR (Sales Development Representative) program marks the next phase in our growth trajectory. We're seeking a results-driven individual capable of spearheading the creation of our SDR program from inception, with ambitions to cultivate a dynamic team in the coming months. This role demands someone who is willing to both lead and participate actively in the sales process, with a team-oriented mindset and desire to help others succeed.

Location(s): Chapel Hill, NC

Key Duties & Responsibilities:

Responsibilities include but are not limited to:

• Identify key stakeholders within target accounts using various outreach methods (cold calling, emailing, social media engagement, etc.).
• Articulate our organization’s value proposition to diverse personas, adept at translating complex technical concepts for simpler and more productive conversations.
• Coach and train SDRs in operational best practices, while providing strategic direction to the team and relaying feedback to the Chief Revenue Officer.
• Customize messaging for different buyer personas, industries, and pain points to increase relevance and engagement.
• Coordinate with marketing to leverage content assets such as whitepapers, case studies, and blog posts in outbound prospecting campaigns.
• Monitor, manage, and analyze SDR team activities to furnish actionable insights to the broader sales organization.
• Engage with our existing customer base to enhance spending and pinpoint new opportunities aligned with our Ideal Customer Profile (ICP).
• Drive the establishment and scaling of our SDR process over the next 3-6 months, starting from scratch.
• Identify strategies to optimize productivity using tools such as Groove, Clari, Salesforce, LinkedIn, among others.

Qualifications:

• BA or BS from accredited university or equivalent business experience in Business Administration, Marketing, or other relevant field
• 2+ years of demonstrated SDR experience, preferably within the B2B SaaS industry, as well as 1-3 years of team leadership or management experience.
• A penchant for thriving in challenging environments, fueled by a competitive spirit and a results-oriented approach.
• Deep-seated enthusiasm for prospecting and adhering to sales best practices.
• Exceptional project, time, and self-management skills.
• Proficiency in handling objections effectively.
• Outstanding verbal and written communication skills, coupled with an energetic phone demeanor and keen listening abilities.