Sales Development Representative

Job Description

Subtext is an award-winning text subscription platform designed to make it easy for creators, thought leaders, brands, media companies and more to text with their biggest supporters. We built Subtext because we know texting is the way to have authentic and meaningful conversations, bypassing algorithms, spam and trolls. We believe our clients should own the relationship with their fans versus renting it from social platforms. In doing so, we created a solution that complements the simplicity of texting and optimizes it to allow for mass messaging, 1:1 conversation, and subscription level monetization. Based on that work we were named Digiday's 2020 Membership / Subscription Product of the Year.

What you'll be doing:

As a member of our sales team, the Sales Development Representative (SDR) will work closely with the founding team to sell an industry-defining product that pushes the boundaries on how media companies, creators and other businesses communicate with their customers.

You will be responsible for identifying and creating new qualified opportunities within target market and industry categories. This role manages the outbound campaigns to individuals within those assigned accounts and through diligent prospecting, works to create engagement for net-new meetings. You are also responsible for qualifying inbound leads generated through our marketing efforts. In either instance, you will work to create engagement for net-new meetings.

• Raise awareness and generate interest for Subtext through cold calling, emails, LinkedIn, and social outreach to prospective customers.
• Identify sales top prospects and key targets.
• Draft and optimize outbound/inbound sales campaigns using best practices and Subtext sales principles.
• Schedule initial discovery calls for Account Executives.
• Manage your own book of accounts and set the strategy for effective book management.
• Provide constructive feedback on how to improve effectiveness and efficiency within the SDR role to Director of Sales Operations.
• Support multiple stakeholders including Account Executives, Sales Directors, and C-level leadership on lead generation projects.
• Collaborate with team members to share and learn from best practices

Expectations:

• Meet or exceed assigned daily activity minimums of 40 calls and 20 emails per day
• Increase number of calls booked with qualified leads for sales team
• Maintain a robust top of sales funnel
• Complete lead generation projects effectively and efficiently

Our ideal candidate will have the following:

• Previous sales experience and/or have a passion for business development
• Excellent verbal and written communication skills
• High degree of resilience, enabling you to bounce back from setbacks
• Team player mindset; strive to grow and develop while working towards team-oriented goals
• Strong work ethic and self-starter; anything you do not know you will work towards learning
• Extremely coachable and willing to receive/implement feedback
• CRM sales management software experience with a leading platform
• Proficient in MS Office Suite including Excel, Word, Power Point and Outlook

Additional Information

Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, flexible spending accounts, fertility assistance, a substantial 401k plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

Advance Local Media, one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 58+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visitwww.advancelocal.com.

Advance Local Media includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, ZeroSum, The Alpha Group, Headline Studio, PA Media Group, and our Enterprise Digital Innovation team.

Advance Local Media is committed to creating a diverse environment and is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status or any other category protected under federal, state or local law.