Sales Development Representative - Entry Level Program (Jan 2025)

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.

Your Role and Responsibilities
Your mission as a Sales Development Representative is to progress assigned marketing Client Interests (CIs) (e.g. contact modules trials “hand raising” moments events etc.) and convert them into Sales Qualified Leads (SQLs). These “new opportunities” are passed to the business partner (called the Ecosystem) or IBM sales teams. You will focus on inbound client activity achieving industry standard service levels driving greater lead quality and new client acquisition.

What client segment(s) do you support?
SDRs support all client segments with special focus on Select Digital / Commercial Client

What are you accountable for?

• Lead qualification and management
• Sales execution
• Managing for growth

Required Technical and Professional Expertise
What capabilities do you need?

• Prospecting Skills (Hunter Skills) to identify new opportunities develop and nurture leads originating from online client interactions
• Digital Research to understand buyer personas influencing factors affecting industries/clients and analyzing social media interactions and competitive insights
• Personal branding to establish self as a subject matter expert in your field
• Digital communications to leverage the convergence of technology and messaging to reach to clients and prospects
• Agility / Adaptability to work as part of a cross functional team and able to adapt to constantly changing markets/client needs

Preferred Technical and Professional Expertise
N/A