Sales Director

A member of the leadership team, the Marketing Outreach & Enrollment Director leads the WelbeHealth Outreach and Enrollment Team and facilitates collaborative relationships with the Interdisciplinary Team (IDT), across WelbeHealth, and with external stakeholders to promote the WelbeHealth values, team culture and mission.

You’ll be responsible for:

• Meet gross and net census growth goals for WelbeHealth.
• Direct and coordinate all marketing, outreach, and community engagement activities.
• Direct and coordinate all intake and enrollment activities and processes, including 
  identifying and implementing process improvements to drive efficiency and conversion.
• Supervise and be an inspirational leader for outreach, enrollment and benefits 
  management staff, processes, and event schedules.
• Continuously train the outreach and enrollment staff.
• Track, manage and report on team performance including meeting/exceeding goals for 
  leads, home visits, enrollments, eligibility status and proper use of Salesforce on a daily, 
  weekly and monthly basis.
• Manage grassroots marketing activities and budgets.
• Identify opportunities to collaborate with community organizations and referral sources.
• Establish strategy and maintain relationships with referral sources including senior 
  housing, physician groups, hospitals, post-acute facilities, and community organizations 
  within their WelbeHealth market.
• Support WelbeHealth’s working relationship with DHCS to ensure seamless enrollment 
  workflow, adhere to deadlines and ensure compliance with DHCS and CMS guidelines 
  and policies (for example, marketing guidelines and denials policies.)
• In collaboration with Benefits Specialist, ensure potential participant eligibility prior to 
  enrollment.
• Implement processes to minimize disenrollment’s within 90 days of enrollment.
• Develop and implement the marketing, outreach & enrollment plans to achieve goals.
• Develop department budget and managing performance to budget.
• Participate in public relations to support goals including television, radio, press, and 
  public speaking opportunities.
• Collaborate with the leadership teams to report on key metrics and proactively problem solve in challenging areas.
• Manage direct reports including hiring, training, supervising and mentoring.
• Deep commitment to helping unlock the potential of our most valuable seniors

Your qualifications:

• Bachelor’s Degree in relevant field preferred, an additional five years’ of relevant 
  Management experience may be substituted.
• Master’s Degree preferred.
• Minimum of 5 years’ supervisory experience with at least two years in senior 
  healthcare services growth/enrollment.
• Demonstrated performance managing and inspiring a culturally and professionally 
  diverse team.
• Confident, capable, and detail oriented when it comes to process and digital “paperwork” 
  in a regulated environment.
• Strong knowledge and comfort with Salesforce and Microsoft Office.
• Highly motivated, team player, self-directed, performance oriented, able to execute tasks 
  in a quickly changing environment.
• Experience leading in a data-driven organization, leveraging reports and data to 
  prioritize and manage people and projects.
• Highly motivated, inspirational leader who is able to innovatively engage, support and 
  remove barriers for the team to ensure the team consistently meet established goals.