Sales Email Marketing Specialist

Company Description
Zayo provides mission-critical bandwidth to the world's most impactful companies, fueling the innovations that are transforming our society. Zayo's 133,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. Zayo's communications infrastructure solutions include dark fiber, private data networks, wavelengths, Ethernet, and dedicated Internet access. Zayo serves wireless and wireline carriers, media, tech, content, finance, healthcare and other large enterprises.
TheSales Email Marketing Specialist will be responsible for developing and executing email marketing campaigns using Salesloft to help drive demand generation for Zayo's solutions and products. The successful candidate will work closely with the Product and Vertical marketing teams, sales enablement team, and other marketing teams to ensure that we maximize marketing-attributed opportunities and win revenue.
This role reports to the Senior Manager, Revenue Marketing and dotted line reports to the Senior Manager, Sales Enablement.

• Develop and execute seller-focused email marketing campaigns using Salesloft to support Zayo products, solutions, and services.
• Collaborate with cross-functional teams to ensure email campaigns are aligned with business objectives and target audiences.
• Analyze and optimize email campaigns to increase open rates, click-through rates, and conversions.
• Segment email lists and tailor messaging based on audience and behavior.
• Ensure all email campaigns adhere to email best practices, legal requirements, and spam regulations.
• Stay up-to-date with industry trends and email marketing best practices to inform campaign strategies.
• Analyze program results, lead quality, and make recommendations for future improvements.
• Act as a liaison and facilitate communication between marketing and sales teams.

Minimum Qualifications

• 1+ years of experience in email marketing, preferably in the technology industry
• Experience with email marketing automation platforms such as Salesloft, Marketo, Pardot, or Hubspot
• Deep understanding of sales mindset and behavior
• Strong understanding of email marketing best practices, including deliverability, segmentation, and A/B testing
• Excellent written and verbal communication skills
• Strong analytical skills and ability to use data to inform decision-making.
• Self-motivated and detail-oriented with a strong ability to prioritize tasks and meet deadlines
• Experience in sales enablement or sales preferred, but not required

Base pay range: $60,000 - $75,000, commensurate with experience
Benefits, Rewards & Wellness

• Excellent Health, Dental & Vision Insurance
• Retirement 401(k) Savings Plan
• Fitness membership discounts
• Generous paid time off policy including paid parental leave

Zayo provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.