Sales Enablement & Skills Content Specialist: Automation Portfolio

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.

Your Role and Responsibilities
Sales Play Coaches drive global customer-centric sales strategy for IBM and enables thousands of IBM sellers and business partners to execute these strategies. IBM Sales Plays align sales teams to key growth initiatives by providing a prescriptive sales path with curated assets. Sales Play Coaches are responsible for understanding the market and IBM’s ability to sell into this market and making play-specific recommendations based on this knowledge. They are responsible for assuring sales plays build pipeline and produce revenue growth for IBM.

• Identifies global sales strategies that are customer-centric relevant and timely to position IBM as industry thought leader
• Identifies seller requirements for assets and sales plays for all supported seller segments for all stages of the buyer journey and sales cycle
• Collaborates with Sales Marketing Offering Management Product Marketing Learning & Development etc. to obtain required content or information for content
• Analyzes asset usage feedback and impact to redefine requirements and drive continuous improvement
• Story Development (Craft compelling narrative architectures that engage clients on their business needs use insights to position IBM solutions and lead clients to action—forming the core message to be applied across multiple assets)
• Sales Asset Creation (Translate narrative and messaging into content types that support sales campaigns’ go-to-market strategies in formats that enable great client experiences)
• Sales Asset Management – Ensure the most impactful content is accessible to sellers by applying an understanding of asset quality tagging standards and usage of content management systems
• Content Optimization (Use data to analyze test and optimize content components inclusive of messaging format)
• Content Design (Design and create powerful ways to bring narratives to life)

Required Technical and Professional Expertise
– Proficient in MS PowerPoint in creating enablement presentations
– Story Development (Craft compelling narrative architectures that engage clients on their business needs use insights to position IBM solutions and lead clients to action—forming the core message to be applied across multiple assets)
– Sales Asset Creation (Translate narrative and messaging into content types that support sales campaigns’ go-to-market strategies in formats that enable great client experiences)
– Sales Asset Management – Ensure the most impactful content is accessible to sellers by applying an understanding of asset quality tagging standards and usage of content management systems
– Content Optimization (Use data to analyze test and optimize content components inclusive of messaging format)
– Content Design (Design and create powerful ways to bring narratives to life)
– Multiple years of experience working with IBM Storage solutions in some capacity (selling testing marketing supporting developing etc..)
– English language proficiency (full command of language skills including proficiency in listening speaking reading and writing)

Preferred Technical and Professional Expertise
– Seismic Content Manager experience
– Knowledge of video editing tool (like Camtasia)