Sales Enablement Writer

Job Description:
Reporting to the Director of Growth Content, the Sales Enablement Writer is responsible for creating action-oriented email campaigns to engage Workhuman's future customers. The Sales Enablement Writer also tests, analyzes, and reports on the effectiveness to ensure we are always optimizing our messaging. This role will partner with our demand gen and business development teams, while also working creatively and independently to come up with campaign ideas to keep our messaging and outreach fresh.
Responsibilities:

• Proactively develop email campaigns to better align with the buyer's journey and create, test, and optimize our cadenced email, call, and social outreach, as well as A/B testing to increase the effectiveness of our messaging
• Conduct ongoing, scheduled updates to our core messaging to keep content fresh and relevant.
• Work with sales managers, marketing, demand generation and product managers to keep up to speed on business needs, brand messaging, marketing campaigns and the latest product enhancements. Coordinate with marketing and sales to maintain consistent messaging across emails and phone scripts.
• Conduct audits on our personalized messaging from sales reps to ensure the quality of the content and share findings and recommendations with the team. Manage our inventory of outbound sequences.
• Generate concise weekly, monthly and quarterly reporting on results of campaigns.
• Research the latest trends and gather information on the industries we approach to better understand HR personas and what's most important to them. Understand the nuances of messaging across multiple industries and geographies and bring that into your writing.

Qualifications:

• 2-4 years of experience in a sales, content, copy, or other persuasive writing role.
• Strong persuasive writing skills with a successful track record in writing action-oriented sales copy that produces measurable results.
• Clear and compelling communication style (written and verbal). Exceptional grammar, spelling, and vocabulary.
• Demonstrate strong project and time management skills. Deadline-driven and results-oriented.
• Extremely detail-oriented and organized.
• Creative and takes initiative to bring fresh ideas to the table.

The Company:
At Workhuman® our mission is to bring more humanity to the workplace. We recognise and embrace individuals' differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you don't think you "check every single box" above, please still consider applying. We're looking for a human who is collaborative, and innovative with a growth mindset. We love what we do because we're shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world's leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.
Did you know we have an award-winning culture across EMEA and North America:

• We were named as #5 Best Workplace in the Great Place to Work Awards in Ireland in 2022 in the large sized workplace category. We were also recognised as a Best Workplace for Women and a Best Workplace in Technology in 2020, 2021 and 2022.
• In 2021 we were named as #2 Best Workplace in Europe in the medium sized workplace category.
• We were also recognised as #2 Best Large Places to Work in Boston by Built In for 2023 as well as a Best Place to Work in Boston, U.S. Best Large Places to Work and U.S. Best Places to Work.
• There are currently over 7.5 million users on the Workhuman® cloud across 180 countries.
• Our core values are Respect, Determination, Innovation and Imagination.

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.