Sales Marketing Cloud Architect

• Serves as the subject matter expert on the Salesforce Marketing Cloud (SFMC) platform, providing design, automation, and data support for SFMC.• Partners with the internal data team, as well as business partners and agency partners, to design and develop data extensions, suppression lists, automations, journeys, imports, and extracts.• Ensures that Salesforces best practices are followed for leveraging the system while maintaining secure and stable environments.• Ensures that team is building and maintaining data privacy processes and safeguards to ensure that Marketing requirements remain CAN-SPAM and GDPR compliant.• Responsible for ensuring that the Marketing data team and other IT employees understand how the data is structured as well as how to best leverage it. Partners with other teams to understand business needs and ensure that email data is properly represented in dashboards and other reporting frameworks.• Recommends and prepares documentation on best practices, business procedures, reporting, configuration, and master data maintenance that can be handled by super users.