Sales & Marketing Operations Coordinator

Who We Are: We’re builders, entrepreneurs, and problem-solvers who draw our inspiration from the incredible leaders we serve. Nearly 15 years ago, we set out to find a better way to help the country’s leading startups navigate the financial hazards that follow their first institutional funding. Today, Propeller’s 350+ full-time professionals on three continents are proud to be considered the premier finance and accounting partner to many of the most iconic emerging companies across the CPG, DTC, Technology, Crypto, and Professional Services industries. We are more than just an outsourced CFO and accounting provider; we are a growth partner for our clients. With a best-in-class technology platform, coupled with unparalleled data and workflow optimization tools, we give founders the visibility and confidence to make smarter decisions.

Title:  Sales & Marketing Operations Coordinator

Reports To: Senior Vice President Sales & Marketing

Location:  Remote (In person meetings as needed)

Role overview: The Sales and Marketing Operations Coordinator will be responsible for coordinating and executing day-to-day sales and marketing activities, driving growth by assisting in lead generation and nurturing, data hygiene support, and various inbound/outbound activities. This role requires excellent communication, organizational and analytical skills, and the ability to work collaboratively with cross-functional teams.

Responsibilities: 

• Collaborate with the sales and marketing teams to develop and execute campaigns that drive leads, pipeline and revenue.
• Coordinate and manage the sales and marketing automation systems, including the CRM system, marketing automation platform, and other relevant tools.
• Develop, document and optimize sales and marketing processes and workflows to improve overall efficiency and effectiveness.
• Analyze and report on sales and marketing KPIs, providing insights and recommendations for improvement.
• Manage the sales and marketing budget, tracking expenses and providing regular updates to management.
• Support the sales team with prospecting, lead generation, and pipeline management.
• Maintaining and implementing data hygiene best practices to improve data quality between our CRM, marketing, and sales platforms.

• Ensuring data cleanliness from leads acquired from tradeshows and other sources.
• Coordinates and provides technical support for sales meetings, including preparation of presentation materials.
• Coordinates production and distribution of marketing collateral.
• Lead email marketing strategy including planning content calendar, content creation, and data analysis to generate top of funnel leads 
• Create and maintain Integrated Marketing Plan for the year to align content, digital efforts, social media & events with each monthly campaign. 
• Assist with writing and optimizing webpages and all content (whitepapers, one-pagers, case studies, and blogs) for SEO

Qualifications:

• Bachelor’s degree in marketing, Business Administration or a related field.
• 2-5 years experience with marketing automation platforms (Pardot preferred)
• 2-5 years experience with CRM platforms (Salesforce preferred)
• Experience with researching and sourcing new prospects
• Strong analytical mindset utilizing tools such as Microsoft Excel and other BI tools
• Excellent problem-solving and critical-thinking skills
• A data-driven and process-oriented mindset

Compensation: $75,000-$85,000 plus benefits including 401k match

DEI Statement: At Propeller Industries, we encourage our employees and our clients to bring their true selves to the organization. We believe that a diverse team enables us to cultivate and improve upon our culture of inclusion and collaboration. As an equal opportunity employer, we welcome the contributions that you can bring in terms of your education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, religion, disability, sexual orientation, and beliefs. So however you identify and whatever your background, we encourage you to apply for this role if you share our passion for helping great entrepreneurs build great companies. We look forward to meeting you!

Current Benefits Offered: Generous Paid Time Off and Holiday pay, Comprehensive health benefits plus dental, vision, short and long-term disability, and life insurance. HSA contribution, Paid Family Leave, 401k match and Remote Work.  We also help you grow in your professional life.