Sales Operations and Marketing Coordinator

Company
Headquartered in New York with another 7 offices in the United States and dedicated partners strategically located throughout the world, Laufer Group International has the expertise, resources, and market knowledge to provide customers with true global logistics solutions. Laufer has an established logistics and service solution that provides customers with improved shipping flexibility, enhanced operational control, and exceptional customer service. Each customer has access to a customized logistics platform providing air freight and ocean services, logistics, customs brokerage, and purchase order and export management.
Laufer is a different type of logistics company. We strive to make our industry more progressive. We challenge conventional ways of doing business by developing innovative and customized supply chain solutions. We help our customers break away from yesterday's business model to succeed in today's world.
Position Summary:
The Sales Operations & Marketing Coordinator will help to drive new business across the brand. You will succeed in this role if you are detail oriented, with the ability to learn new systems unique to Laufer Group International and the logistics industry. 
Role Responsibilities:

• Assist in the lead generation process through data entry
• Vet prospects for assignment, ensuring alignment with our strategic objectives.
• Create a minimum of 75 leads per week to distribute to the sales team
• Assist in the creation of dashboards for senior management, providing actionable insights.
• Manage data uploads and updates within our CRM system to ensure accuracy.
• Work closely with the marketing team on various campaigns, offering support as needed.
• Attend, prepare & Contribute to Marketing Meetings, bring fresh perspectives to the table.
• Work alongside the sales team
• Attend, prepare & Contribute to Sales Meetings
• Review Documents and videos for sales training
• Review Industry News daily
• Review Laufer Newsletters daily
• Coordinate targeted email outreach to prospects, maximizing engagement and conversion.
• Prepare for and participate in tradeshows as required, showcasing our offerings to potential clients.
• Engage in ongoing training sessions to enhance skills and stay updated on industry developments.

Role Qualifications:

• Proficient in Microsoft Excel, PowerPoint and Word
• Strong multitasking abilities to handle diverse responsibilities effectively.
• Ability to learn new systems and adapt to evolving industry requirements.
• Experience with CRM systems preferred.
• Prior exposure to email marketing, sales operations, direct sales, or the logistics/supply chain industry advantageous.
• Ideal candidates may include current BA or MA students.

Benefits:

• Medical, Dental, and Vision Benefits with company cost-sharing
• Health Savings Account medical benefit option with a company contribution to the health savings account
• No cost Medical Bridge Program to assist with costs that may be attributable to the plan deductible
• Medical and Dependent Care Flexible Spending Accounts
• No cost Short-term disability, Long-term disability, Life, and AD&D insurance
• 401(k) Retirement Plan with a generous company match
• Paid Time Off (over 4 weeks of PTO by year 5 with Laufer)
• No cost Employee Assistance Plan to assist with emotional well-being, family and relationships, legal and financial matters, and more
• Employee Recognition Program
• Giveback Program – each employee is given $500/year to donate to a charity (Laufer has donated over $1 million!!!)
• Commuter Benefits for employees traveling to and from the NYC office

Salary range: $50,000-$60,000 depending on experience. 
INDLP