Salesforce Email Specialist

An award-winning interactive digital engagement marketing firm is growing and has an immediate need for a full time Salesforce Email Specialist. Although our headquarters are in Las Vegas, NV, this position is a possible remote/work from home opportunity. You will be a leading candidate if you have at least 3 years of Salesforce Marketing Platform and large campaign experience, as well as a full understanding of email campaign best practices to ensure maximum deliverability. This position is akin to an Account Executive to Director-level at an advertising agency, where you are responsible for meeting the daily needs of multiple clients. Having worked for, or with, an agency is a bonus. This is a mid- to high-level salaried position with benefits and a significant opportunity for advancement. Being comfortable working in an entrepreneurial environment is a must.

Requirements

Please outline in your resume your solid expertise in and understanding of:

• Salesforce Marketing Cloud, including successful building of simple to complex journeys and email dynamic framework design
• Responsible for laying the full groundwork, execution, documentation, management, and strategic planning for email programs
• Make recommendations for email layouts and content, contribute to conversations regarding content from a best practice's perspective during meetings with multiple departments
• Familiarity with testing and resolving rendering issues across multiple email browsers (Email on Acid experience preferred)
• Ability to write and troubleshoot HTML/CSS code
• Automation Studio (SQL/Query writing experience)
• Ampscript knowledge
• Ability to build, manage and execute the email marketing content calendar
• Email deliverability best practices, including spam prevention and online integrity across all ISPs
• Run A/B tests to improve campaign performance
• Full reporting during and after campaign including analysis for campaign optimization
• Large campaign experience (100K+ database sends)
• Project management from inception to completion
• Scheduling and time management, especially under tight deadlines
• Working cross-departmentally to ensure deliverables
• Working with and managing multiple clients and/or brands at once
• Salesforce Marketing Cloud certification a plus
• Has a deep understanding of approaches to integrate SMC with other systems in an organization's eco-system for incorporating dynamic and personalized content in emails
• Experienced in responsive and mobile-first design concepts
• Understands core concepts of marketing conversion funnels and metrics, and can contribute creative ideas to optimize them
• Working knowledge of development, collaboration, and workload management tools like Teamwork
• Manage email lists and segment subscribers

Minimum Requirements

• 3 years of Salesforce Marketing Platform experience and email campaign best practices
• Mastery of the English language, both written and spoken
• Positive, upbeat personality with a true TEAM mentality
• Ability and skills to work remotely or from a home office

Nice to Haves - A plus, not a must

Basic Photoshop skills

Basic InDesign Skills

Content writing with proper grammar and spelling

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Paid Time Off (Vacation, Sick & Public Holidays)