Salesforce Lead & Designer (Remote)

Description

Position at Dominion Market Activator

Salesforce Lead & Designer

Major US City (Boston, NY, DC, Atlanta, Indianapolis, Chicago)

WHY YOU WILL LOVE US

Activator Dealer Solutions (Dominion Enterprises & Dominion Dealer Solutions) is looking for an experienced Salesforce Team Lead and Designer to join our team as we reshape the automotive industry with the first truly automated multi-channel marketing automation platform. Built on the back of over a decade of equity mining experience and success, Activator leverages extensive auto industry and marketing expertise to deliver the right message to the right target audience through the right channel, helping our dealer customers drive consumers into the dealership. We achieve this by tapping into multiple data sources and consolidating the marketing efforts into Marketing Cloud to allow us to optimize, automate and manage the sales and service for the entire dealership customer lifecycle.

This is a pivotal moment in our company history as we are defining the next evolution of our product offerings. We seek someone who is excited about shaping the future of automotive, yet still wants the security of being backed by a large organization with the resources to help us succeed.

WHY WE WILL LOVE YOU

• The SFDC Lead will play a critical role implementing the platform that will integrate directly with Salesforce Marketing Cloud.
• The ideal candidate understands marketing methodologies that will be used for multi-channel marketing automation solutions using Salesforce Marketing Cloud.
• This candidate possesses excellent communication skills, is quick on their feet, and understands what it means to scale a business in a hyper-competitive market with limited resources.
• In addition, the ideal candidate has strong attention to detail, is comfortable with constant change, and multiple tasks and competing projects.

ATTRIBUTES WE LOOK FOR

• A Commitment to Win - a demonstrated track record of consistently achieving both personal and professional goals. You need to be comfortable being uncomfortable.
• A Critical Thinker - the ability to find and fuse information; apply business logic to simple and complex problems and quickly analyze information to provide a recommendation. You need to know how to make and present reasoned judgments that are logical and well thought out.
• Coachable - a balance of competitiveness and empathy; self-awareness to acknowledge your strengths and weaknesses; and the ability to adjust "on-the-fly" to make changes, even when uncomfortable. You need to value and welcome feedback and iteration.
• Intellectual Curiosity - a deep-rooted desire to learn, understand, and ask thoughtful questions. You are by nature someone who balances stability and the need to challenge the status quo. You innately learn.

WHAT YOU WILL DO

• Work with business teams to understand their processes and translate their needs into actionable SFDC requirements for configuration and Apex development.
• Build a platform roadmap based on business requirements and manage the full lifecycle, including prioritization, planning, and execution, while keeping stakeholders updated and engaged on progress.
• Design, Develop, Test, Document and Deploy high quality business solutions on the Force.com platform (Sales Cloud, Marketing Cloud).
• Work with leadership and stakeholders, review & recommend software tools and approaches to improve operational efficiencies and enhance the user experience in the SFDC platform.
• Serve as a thought partner on strategy by communicating ideas and identifying risks and opportunities.
• Manage Salesforce integrations, including liaising with external consultants, vendors and internal partners to ensure all interrelated systems and processes are functioning at their desired capacity.
• Configure new and existing Salesforce features including user management, roles/profiles, permission sets, custom objects, new page layouts, custom fields, formula fields, validations, flows, reports and dashboards.
• Automate processes using Salesforce tools such as process builder, approval processes, validation rules, and other available methods.
• Manage all aspects of user and license management including new user setup and deactivation.
• Develop and enhance dashboards, visualizations, queries, and reports to serve program needs.
• Be accountable for data quality and proficient in DemandTools or similar data quality management tools.
• Perform regular quality assurance checks, including by analyzing data and by taking the appropriate steps to ensure good practices are followed (validation rules, matching rules, and duplicate rules).
• Assist user and operating areas in implementing and supporting systems including system installation, training, and troubleshooting.
• Lead all CRM training efforts including system onboarding for new employees and training on new functionality and features. Develop internal training materials and user guides.

RESPONSIBILITIES

• Work with teams across our company to design, build, and maintain our Salesforce platform to support marketing efforts in Marketing Cloud.
• Be a subject matter expert for the Salesforce implementation, assist in product design and vision, and articulate strategies on enabling technologies.
• Architect custom solutions in the Salesforce platform including applications you design based on Apex code.
• Achieve the key milestones needed to bring this platform to market and scale it up quickly.

REQUIREMENTS & QUALIFICATIONS

• 3+ years of hands-on experience resulting in you being a true SFDC leader and designer.
• Must hold at least 3 of the following full Salesforce certifications: Administrator, Advanced Administrator, App Builder, Platform Developer I, any Consultant certification (Service, Sales, and especially Marketing Cloud Consultant).
• Einstein Analytics or Tableau CRM Plus certification is preferred.
• Deep understanding of data and data migration methodologies is preferred.
• Hands-on experience managing large scale projects/implementations as a thought leader is required: You should have contributed significantly to a new Salesforce implementation at least once, or have participated in a number of large-scale SFDC projects in existing Salesforce instances.
• Experience in designing complex workflow rules, custom objects, custom fields, picklists, page layouts, workflow, approval processes, validation rules, custom tabs, reports, Visualforce pages, and dashboards.

• Experience working cross-functionally with business and technical teams in a matrixed environment.
• Strong problem-solving skills: Be able to quickly diagnose problems and recommend solutions to business users.

About DE

Dominion Enterprises (DE) is a leading digital marketing and software services company offering client solutions across multiple business verticals. Our customers rely on our B2B cloud SaaS solutions to establish their online and mobile brands, generate leads, and manage customer relationships through our Homes.com, Dominion Dealer Solutions, Dominion Business Solutions / DX1, Travel Media and Franchise and Business Opportunity divisions. Our B2C web and mobile applications include Homes.com, HotelCoupons.com, FranchiseOpportunities.com, FranchiseGator.com, Franchise.com, and BusinessBroker.net.
About 2,000 employees reside and work in our Norfolk, VA home office and in offices across the U.S. Our employees will tell you about our collaborative, innovative, team-oriented work environment, excellent career enrichment opportunities, community service opportunities, competitive earnings, and a comprehensive benefits package that includes a generous 401(k). DE is an equal opportunity employer and supports a diverse workforce. DE is a drug-testing employer.