Salesforce Marketing Cloud Administrator

Job Description

How will your role impact First Command?

At First Command, our objective is to create compelling marketing engagement opportunities with prospects and clients that support our efforts to provide personal financial coaching to our Nation's military families.

The Salesforce Marketing Cloud Administrator is a subject matter expert that is pivotal in growing the capabilities of the marketing department at First Command. This individual will leverage a deep understanding of the capabilities and functionality of Salesforce Marketing Cloud to lead the development of new initiatives, enhancements, operations, and production support for the platform. This role is a member of First Command's customer centricity team, which works to use data to better understand our clients and improve their experience. This is an excellent opportunity in a great company culture with high visibility and career growth potential.

What will you be doing?

• Lead the implementation of the Marketing Cloud within the marketing team, working with internal stakeholders and external agency partners
• Work with business stakeholders to deploy all marketing cloud campaigns and journeys, including emails, landing pages, text messages, and distributed marketing
• All user setup/deactivation, roles, permissions, and business units
• Oversee and maintain marketing cloud connect, including all data extensions, contacts configuration, and FTP work
• Design and delivery of solutions in Email Studio, Journey Builder, Marketing Cloud Intelligence and mobile studio
• Design and/or build integrations between Marketing Cloud and 3rd party applications or data sources,
• Conduct marketing team user training and actively partner with training teams to promote user adoption of Marketing Cloud

What skills/qualifications do you need?

Education

• Bachelor's degree

Work Experience

• 1-5 years experience working hands-on in Marketing Cloud, ideally involving integrations with Salesforce core and other platforms.

Knowledge, skills, and abilities

• Salesforce marketing cloud administrator certification preferred
• Ability to work with clients to design customer journeys, and associated data models.
• Extensive experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Content Builder, Journey Builder and Automation Studio, and ideally also Cloud Pages and Mobile Studio.
• Strong understanding of email marketing, including best practices, IP warming, reporting, and UTM parameters
• Understanding of API's and third-party integrations
• Clear communication skills to make complex technical matters simple when communicating with non-technical stakeholders and client executives
• Ability to collaborate within and across teams

Desirable/bonus:

• Desirable experience: Marketing Cloud Intelligence, Informatica/Jitterbit/Talend/Dell Boomi, Interaction Studio, Commerce Cloud, Salesforce CDP, Advertising Studio, Social Studio
• Experience with Google Analytics (360), PPC Advertising
• In-depth experience with Salesforce and marketing reporting, including lead generation,
• Active in the Salesforce Trailblazer community
• Knowledge of 1+ of the 6 programming languages in SFMC: AMPScript, HTML and CSS, SSJS and/or JavaScript, SQL (andQuery Studio experience) or Guide Template Language)

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