Salesforce Marketing Cloud Automation Specialist II

About the company

Credible is here to help people make better borrowing decisions. Our mission is to empower consumers to understand and improve their finances and discover the best financial products for every stage of life. Since 2012, we have set ourselves apart by focusing on what really matters: we prioritize privacy and we earn trust by being transparent and honest. Our goal is to build an ethical personal finance marketplace that actually works for consumers.

About the role

The Marketing Automation Specialist II will play a critical role in supporting Credible's marketing operations through the development and maintenance of automated solutions for complex business requirements. The ideal candidate will have extensive experience with Salesforce Marketing Cloud (SFMC) and be adept at managing multi-touch campaigns, coding emails, and audience segmentation. They will join a collaborative team dedicated to enhancing our marketing initiatives and driving operational efficiency.

Responsibilities

• Support end-to-end SFMC processes, including complex campaign setup, maintenance, system administration, and data hygiene
• Develop and maintain email templates using HTML/CSS, MJML, and AMPScript
• Create SQL queries and filters for precise audience segmentation
• Design and execute multi-touch customer journeys using SFMC
• Troubleshoot and resolve issues for teams using SFMC, including managing support cases with Salesforce
• Support the technical development of data integrations and process automations
• Maintain data hygiene according to industry best practices
• Proactively suggest process and system improvements to enhance SFMC’s functionality
• Collaborate with stakeholders from marketing, product, legal, and finance to define technical requirements, create prototypes, test, deploy, document, and report on performance
• Bring expertise in personalization and marketing automation to create dynamic email content and segmentation rules to customize marketing campaigns
• Evangelize the spirit of transformation across the team to ensure continuous improvement in our marketing operations
• Establish strong relationships across partners (business, creative, MarTech, data, operations) to deliver efficient and effective campaigns

Education and experience

• BA/BS in Marketing, Business, Computer Science, or equivalent experience preferred
• Minimum of 3 years of experience with an email marketing platform (Salesforce Marketing Cloud, Marketo, Iterable, Braze, Hubspot, etc.)
• Proficiency in HTML/CSS required
• Knowledge of SQL fundamentals and the ability to update and maintain Relational Data Models preferred
• Experience with SOAP and REST API integrations is a plus
• Experience with Salesforce products, particularly Marketing Cloud and CRM
• Understanding of the data privacy landscape (e.g., CAN-SPAM, CCPA, GDPR, CASL) and the importance of PII
• Prior experience in project/program management and familiarity with Agile Methodology and Jira
• Effective communication skills, capable of explaining technical concepts to both technical and non-technical stakeholders
• Detail-oriented with a passion for learning new technologies
• Collaborative, innovative, and flexible team-oriented mindset

Preferred qualifications

• Marketing Cloud Email Specialist Certification
• Experience with project management software like Jira, Asana, etc.
• Agile or PMP certification
• 2+ years of experience in the financial services industry
• Advanced knowledge of HTML/CSS, JavaScript, AMPscript, and SSJS
• Experience with Salesforce Core applications, including Sales Cloud, Service Cloud, and Community Cloud
• A keen eye for details and obsession with accuracy of work
• Highly effective communicator and skilled relationship-builder, capable of influencing internal decision makers with formal recommendations and informal networking
• Ability to interpret analytics/trends and identify actionable insights
• Proficient in A/B and multivariate testing, as well as tracking and tagging best practices

LABS: Credible is open to hiring candidates in the following locations: California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kentucky, Massachusetts, Michigan, Missouri, Nevada, New Jersey, New Mexico, New York, North Carolina, Pennsylanvia, South Carolina, Texas, Tennessee, Utah, Virginia, Washington