Salesforce Marketing Cloud Campaign Strategist - Remote

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Job Title

Salesforce Marketing Cloud Campaign Strategist - Remote

Requisition Number

R6119 Salesforce Marketing Cloud Campaign Strategist - Remote (Open)

Location

Arizona - Home Teleworkers

Additional Locations

Alabama - Home Teleworkers, Alabama - Home Teleworkers, Arkansas - Home Teleworkers, Colorado - Home Teleworkers, Connecticut - Home Teleworkers, Delaware - Home Teleworker, District of Columbia - Home Teleworkers, Florida - Home Teleworkers, Georgia - Home Teleworkers, Idaho - Home Teleworkers, Illinois - Home Teleworkers, Indiana - Home Teleworkers, Iowa - Home Teleworkers, Kansas - Home Teleworker, Kentucky - Home Teleworkers, Louisiana - Home Teleworkers, Maine Home Teleworkers, Maryland - Home Teleworkers, Massachusetts - Home Teleworkers, Michigan - Home Teleworkers, Minnesota - Home Teleworkers, Mississippi - Home Teleworker, Missouri - Home Teleworker, Montana - Home Teleworkers, Nebraska - Home Teleworkers {+ 19 more}

Job Information

CSAA Insurance Group (CSAA IG), a AAA insurer, is one of the top personal lines property and casualty insurance groups in the U.S. Our employees proudly live our core beliefs and fulfill our enduring purpose to help members prevent, prepare for and recover from life's uncertainties, and we're proud of the culture we create together. As we commit to progress over perfection, we recognize that every day is an opportunity to be innovative and adaptable. At CSAA IG, we hire good people for a brighter tomorrow. We are actively hiring for a Salesforce Marketing Cloud Campaign Strategist. Join us and support CSAA IG in achieving our goals.

Your Role:

CSAA Marketing division is seeking a Salesforce Marketing Cloud Campaign Strategist to develop and automate marketing campaigns in Salesforce Marketing Cloud within the Marketing Operations and Deployment team. This is a unique opportunity to be part of a dynamic and motivated team accountable for driving and executing a best in class direct-to-consumer experiences. The ideal individual is a campaign development professional with expertise developing audience strategies in Data Cloud and automating complex journey orchestrations in Salesforce Marketing Cloud. In addition to strong attention to detail and work ethic, the successful candidate will be comfortable working within an evolving and growing team while getting as excited as we go about implementing Salesforce Marketing Cloud suite at scale. The scope of work includes working in partnership with Marketing Program Managers and IT stakeholders to understand the business needs and objectives and leverage your SFMC experience to design, configure and develop campaigns within Marketing Cloud Engagement and Marketing Cloud Personalization. You thrive in fast-paced environments and are a natural problem solver. You're adept at research and manage stakeholder communications.

Your work:

• Develop audience strategies and map cross channel journeys involving direct mail, email, push, SMS, audience selection, trigger qualification, suppressions, segmentation, building journeys, and customer lifecycle programs.
• Develop cross-channel communications using all modules in Salesforce Marketing Cloud including but not limited to Email Studio, Journey Builder, Contact Builder, Automation Studio, Mobile Push and Mobile Connect and Marketing Cloud Personalization
• Gather requirements, design, develop and configure customer-centric journey orchestrations that bring to life marketing strategies that drive customer acquisition, engagement and retention.
• Validate, transform, and prepare data within Marketing Cloud and Marketing Cloud Contact Builder.
• Analyze data to enhance segmentation for optimized marketing efforts.
• Collaborate with Marketing Program Managers and Marketing Operations to align data strategies within Marketing Cloud Engagement.
• Demonstrate a technical understanding of Marketing Cloud Engagement's data architecture, integration, and automation capabilities.
• Configure and manage data extensions in Marketing Cloud Engagement, ensuring accuracy and segmentation for marketing campaigns.
• Coordinate data integration and synchronization processes with Snowflake, Data Cloud and Marketing Cloud.
• Segment data to ensure qualified subscribers enter appropriate entry data extensions.
• Ensure data accuracy and integrity in Marketing Cloud Engagement, Snowflake, and content management platform.
• Coordinate with IT Data teams or external vendors to integrate data from Snowflake and new sources into Marketing Cloud Engagement.
• Collaborate with marketing teams to define audience segments and customer personas based on analysis and segmentation criteria.
• Provide recommendations for personalized messaging, targeted campaigns, and lead nurturing strategies.
• Campaign Development: Collaborate with marketing teams to translate campaign requirements into technical solutions using Salesforce Marketing Cloud or other Salesforce marketing products.
• Audience Segmentation and Targeting: Collaborate with marketing teams to define audience segments and customer personas based on data analysis and segmentation criteria. Provide recommendations for personalized messaging, targeted campaigns, and lead nurturing strategies.
• Automation Workflows: Build marketing automation workflows using Salesforce Marketing Cloud tools, such as Journey Builder, Automation Studio, and Triggered Sends. Configure audience segmentation, personalization, and automation rules to optimize campaign effectiveness.
• Testing and Quality Assurance: Conduct thorough testing of campaigns, including email rendering, dynamic content, personalization, and automation workflows. Troubleshoot and resolve technical issues to ensure smooth campaign execution.
• Technical Documentation: Create and maintain technical documentation, including specifications, workflows, configurations, and best practices. Document campaign development processes and provide training to end-users as needed.
• Design and conduct A/B tests, optimize marketing campaigns for improved ROI and customer engagement and retention.
• Ability to communicate complex technical concepts in non-technical, business terms in both written and verbal form.
• Monitor data quality, integrity, migrations, and integration, proactively informing campaign developers and marketers of changes.
• Provide technical expertise in AMPScript and SSJS (Server-Side JavaScript) for enhanced customization and personalization within Marketing Cloud Engagement and Marketing Cloud Personalization.
• Train team members on Marketing Cloud Engagement best practices to maintain data integrity and synchronization as well as design campaign journeys that deliver the desired customer experience with CSAA brand.
• Support center of operational excellence which includes identifying innovation opportunities.
• Collaborate with cross-functional teams including Marketing Program Managers, Analytics, Operations teams, Data Strategy and IT teams to align on journey and audience requirements.
• Stay updated on emerging trends, tools, and techniques in journey configuration and audience segmentation as well continuously enhance technical skills within Salesforce Marketing Cloud ecosystem.

Required Experience, Education and Skills

• Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field (or equivalent experience)
• Minimum 6+ years Marketing Operations or database marketing experience
• 5+ years of hands-on experience in Salesforce Marketing Cloud, including MC Personalization and MC Intelligence/Datorama
• 2+ years experience creating and activating segments in Salesforce Data Cloud or equivalent
• 5+ years experience writing SQL and AMPscript is required
• 3+ years hands-on experience with HTML, XML, CSS, and JavaScript (SSJS)
• Advanced understanding of the primary SFMC data model and architecture
• Salesforce Marketing Cloud certifications required: Salesforce Marketing Cloud Email Specialist, Marketing Cloud Developer, Marketing Cloud Consultant
• Experience and adherence to strong QA process
• Knowledge of CAN-SPAM, GDPR and CCPA
• Highly organized and detail-oriented
• Strong written and oral communication skills
• Resourceful, self-starter who can identify and prioritize time commitments without specific guidance

What would make us excited about you?

• Experience working in the Scaled Agile-based Framework and tools (e.g. JIRA)
• Actively shapes our company culture (e.g., participating in employee resource groups, volunteering, etc.)
• Lives into cultural norms (e.g., willing to have cameras when it matters: helping onboard new team members, building relationships, etc.)
• Travels as needed for role, including divisional / team meetings and other in-person meetings
• Fulfills business needs, which may include investing extra time, helping other teams, etc.

CSAA IG Careers

At CSAA IG, we're proudly devoted to protecting our customers, our employees, our communities, and the world at large. We are on a climate journey to continue to do better for our people, our business, and our planet. Taking bold action and leading by example. We are citizens for a changing world, and we continually change to meet it.

Join us if you

• BELIEVE in a mission focused on building a community of service, rooted in inclusion and belonging.
• COMMIT to being there for our customers and employees.
• CREATE a sense of purpose that serves the greater good through innovation.

Recognition: We offer a total compensation package, performance bonus, 401(k) with a company match, and so much more! Read more about what we offer and what it is like to be a part of our dynamic team at https://careers.csaa-insurance.aaa.com/us/en/benefits

In most cases, you will have the opportunity to choose your preferred working location from the following options when you join CSAA IG: remote, hybrid, or in-person. Submit your application to be considered. We communicate via email, so check your inbox and/or your spam folder to ensure you don't miss important updates from us. If a reasonable accommodation is needed to participate in the job application or interview process, please contact [email protected].

As part of our values, we are committed to supporting inclusion and diversity at CSAA IG. We actively celebrate colleagues' different abilities, sexual orientation, ethnicity, and gender. Everyone is welcome and supported in their development at all stages in their journey with us.

We are always recruiting, retaining, and promoting a diverse mix of colleagues who are representative of the U.S. workforce. The diversity of our team fosters a broad range of ideas and enables us to design and deliver a wide array of products to meet customers' evolving needs.

CSAA Insurance Group is an equal opportunity employer.

The national average salary range for this position is $109,080-$121,200. However, we have a location-based compensation structure. Our salary ranges vary and are calculated based on county of residence. The full salary range for this position across all the states we hire in is $98,190-$145,300. This role also includes an opportunity for a company-wide annual discretionary bonus, through our Annual Incentive Plan (AIP), of up to 10% of eligible pay.

If you apply and are selected to continue in the recruiting process, we will schedule a preliminary call with you to discuss the role and will disclose during that call the available salary/hourly rate range based on your location. Factors used to determine the actual salary offered may include location, experience, or education.

Please note we are hiring for this role remote anywhere in the United States with the following exceptions: Hawaii, Alaska and California. California exception does not apply to existing CA employees.

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