Salesforce Marketing Cloud Email Specialist

Salesforce Marketing Cloud Email Specialist (Marketing Department)

50 Amica Way, Lincoln, RI 02865

Your future is our business.

*This role is Hybrid, requiring in office days at our Lincoln, RI corporate campus.

This role is responsible for the creation, development and automation of customer emails, journeys and nurture campaigns. Understands email marketing strategy and how to best utilize Salesforce Marketing Cloud and all of the capabilities available to implement new personalized and dynamic targeting. Maintenance of existing campaigns including cross sell, upsell and prospecting efforts using Salesforce Marketing Cloud. Under the direction of the Digital Marketing Manager, the Salesforce Marketing Cloud Specialist will work with creative and technical stakeholders to develop email campaigns that help Marketing achieve its key targets and objectives. This role will focus on email marketing initially but will be expected to grow use of Salesforce Marketing Cloud into other channels.

Responsibilities:

• Develop dynamic, interactive and responsive emails, templates, journeys and campaigns in Salesforce Marketing Cloud using HTML/CSS, AMPscript, Journey Builder, Automation Studio and Personalization. May include CloudPage development.
• Assists in requirements gathering, design specifications, data mapping, workflow documentation, audience building, campaign scheduling, testing, troubleshooting, deployment, delivery and reporting.
• Provides overall support for creating operational reports and serving as the primary point of contact for system alerts and support.
• Build and manage data imports and exports using SQL.
• Explores and informs team of emerging marketing automation and best practices, including segmentation, deliverability, content, design and compliance.

Qualifications:

• 4-5+ years of relevant experience
• A four-year college degree is preferred
• Ability to build custom email templates (HTML, CSS, JavaScript skills)
• Understanding and use of SQL and AMPscript
• Ability to create, update and maintain data extensions
• Deep understanding and hands-on experience using Salesforce Marketing Cloud, Automation Studio and Journey Builder
• Knowledge of Sales-cloud objects and integration
• High-level understanding of third party data integration (APIs)
• Awareness of integrations and apps available for Salesforce Marketing Cloud

Perks and Benefits

• Paid vacation, holidays and sick day
• Competitive salaries and exceptional benefits
• Generous leave programs, including paid parental bonding leave
• Medical, dental, vision coverage, short- and long-term disability, and life insurance
• Student Loan Repayment and Tuition Reimbursement programs
• Fitness and wellness reimbursement
• Generous retirement benefits
• Employee community involvement
• Strong relationships, lifelong friendships
• Opportunities for advancement in a successful and growing company

About Amica

Amica Mutual Insurance Company is America's oldest mutual insurer of automobiles. A direct national writer, Amica also offers home, marine and umbrella insurance. Amica Life Insurance Company, a wholly owned subsidiary, provides life insurance and retirement solutions. Amica was founded on the principles of creating peace of mind and building enduring relationships for and with our exceptionally loyal policyholders, a mission that thousands of employees in offices nationwide share and support.

Equal Opportunity Policy: All qualified applicants who are authorized to work in the United States will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, family status, ethnicity, age, national origin, ancestry, physical and/or mental disability, mental condition, military status, genetic information or any other class protected by law. The Age Discrimination in Employment Act prohibits discrimination on the basis of age with respect to individuals who are 40 years of age or older. Employees are subject to the provisions of the Workers' Compensation Act.

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