Salesforce Marketing Cloud Lead Developer

Position Overview:

ShyftLabs is seeking a talented Sales Force Marketing Cloud Lead Developer for our Noida location, where you'll collaborate with cross-functional teams to implement efficient solutions.

ShyftLabs is a growing data product company that was founded in early 2020 and works primarily with Fortune 500 companies. We deliver digital solutions built to help accelerate the growth of businesses in various industries, by focusing on creating value through innovation.

Job Responsibilities :

• The ideal candidate will have five or more years of hands-on experience with Salesforce Marketing Cloud Email Studio (formerly ExactTarget), Journey Builder, Mobile connect for push and SMS, Einstien, AMPscript coding, and hand-coding HTML and CSS without relying on a WYSIWYG editor
• The ideal candidate will also have exacting attention to detail, is a self-starter who can work independently and lead a team of developers and engineers, can follow instructions without skimming or skipping steps, can work under tight deadlines, and isn't afraid to escalate quickly to remove blockers to meet timelines.
• The candidate should not just be an order taker but will proactively offer assistance
• Quickly and accurately build, edit, and test templates and emails in Salesforce Marketing Cloud Email Studio (formerly ExactTarget)
• Frequently code and modify AMPscript
• Metrics tracking and reporting on individual emails and campaigns
• Hand code HTML and CSS (i.e., does not rely solely on a WYSIWYG interface to code)
• Create Journey Builder forms and Web Studio Cloud Pages
• Work closely with the email team, external departments, and third-party vendors with program, project, and task management
• Creation and modification of global and local content blocks
• Data extensions: define requirements, formatting, uploads, and troubleshooting
• Create conditional logic

Basic Qualifications :

• 5+ years email marketing experience as a primary focus using the Salesforce Marketing Cloud platform
• 5+ years coding AMPscript
• Must have a core understanding of how metrics are derived and how they relate to and impact performance
• Must be able to code without using a WYSIWYG interface
• Knowledge of email A/B testing, personalization, and customization
• Knowledge of email best practices and optimization
• Ability to use Adobe Creative Suite Photoshop to modify images
• Thorough understanding of data extensions, subscriber imports, and group creation based on data filters
• Advanced knowledge of SQL
• 3+ years with Salesforce CRM report creation
• Knowledge of the Jira project management software
• Microsoft Excel data manipulation (vLookups)
• Knowledge of Americans with Disabilities Act (ADA) guidelines
• Ability to work autonomously in a fast-paced environment with frequent last-minute changes
• Superior communication skills
• Can instantaneously adapt to changing priorities.
• At a very minimum, Marketing Cloud engineers/architects should have following certifications:
• Marketing Cloud Email Specialist
• Marketing Cloud Consultant
• and it would be preferred for Marketing Cloud architects also have: 
• Marketing Cloud Developer
• Marketing Cloud Administrator

We are proud to offer a competitive salary alongside a strong healthcare insurance and benefits package. We pride ourselves on the growth of our employees, offering extensive learning and development resources