SE Jr Search Marketing Strategist

Job Details

Description

JOB PURPOSE

The Jr Search Marketing Strategist will develop and manage digital marketing strategies with collaboration of the Search Marketing Supervisor, that enable SmartEtailing’s independent bicycle retail clients to capture quality search traffic.

REPORTINGSTRUCTURE

This position is a part of the Marketing Agency Department and position reports to the Search Marketing Supervisor and has no direct reports.

JOB FUNCTIONS

● Research, build and maintain SEM and ecommerce digital marketing solutions that deliver value to clients and generate revenue for SmartEtailing in collaboration and under supervision of Search Marketing Supervisor.

● Oversee Google Ads, Google Analytics, Google Merchant Center, Google My Business, Google Shopping and related services, including account configuration, best practice reviews, troubleshooting, and internal training

● Directly manage Pay-per-click (PPC) accounts, including building campaigns, monitoring bidding, continuous optimization, and delivering acceptable ROAS to clients

● Analyze and communicate results to relevant stakeholders, including generating client-friendly performance reports

● Participate in client consultations as needed

● Analyze marketing and sales data to develop insights and make plans for performance improvement

● Contribute to the improvement of SmartEtailing marketing and software products

● Use Google Analytics and Google Ads platforms and to monitor, analyze and optimize website activity, traffic trends This is not a comprehensive list of possible responsibilities, tasks and duties.

There are a variety of other duties that will need to be completed on an as needed basis.

QUALIFICATIONS

● Associates degree or equivalent experience in Marketing or related field

● 1-2 years of experience working with Google Ads

● Proficient with digital marketing tools, including Google Ads, Google Merchant Center, Google Shopping Ads, and Google Analytics

● Passion for and knowledge of cycling is a plus

● Strong analytical and critical thinking skills with ability to leverage data to make intelligent, actionable business decisions

● Ability to run analysis and generate client-friendly reports demonstrating the value of SmartEtailing SEM services

● Passion for excellent customer service

● Adaptable and change oriented

● Understands, interprets and implements feedback effectively

● Self-motivated with a positive attitude for work

● Fun and friendly with can-do attitude

● Limited domestic travel may be required

● Valid state driver's license is required