Search Discovery Manager

ABOUT FILSON

In 1897 C.C. Filson began outfitting prospectors headed for the Gold Rush with tools and apparel strong enough for the toughest spots on earth. More than 100 years later, Filson remains committed to providing pioneers of all fields around the world with unfailing goods made from the highest quality materials available.
Filson recognizes that it takes a world-class team to make a world-class product. As we build on the Filson legacy of American craftsmanship, we are looking for individuals who share our dedication to innovation, excellence, and superior customer service.

Job Summary:

This role optimizes Filson product information to ensure the customer can find our products on and off site, learn key product details, and discover similar products. You will measure product data quality and coverage to lead opportunities to improve collection and display of all product information. A strong understanding of ecommerce, SEO/SEM, data tagging, data analysis and management are required. The ideal candidate will be naturally curious about process, a strong communicator able to summarize the complex into the simple, and eager to own innovation led by data.

You will be measured on the growth of organic search traffic, and as improvements in on site discovery of product information. You will work alongside a smart and supportive ecommerce team to improve display of product parent/child variations, predictive purchases, AI search sort ranking algorithms, and other ways to improve discovery and conversion. Organizing information internally will be the foundation of your self-guided SEO and product discovery strategy. This role lives in ecommerce but partners with other teams in the organization such as IT, site merchandising, product designers, technical product designers, UX, retail, and digital marketing.

As part of a positive, continually learning and close-knit organization this role is encouraged to invest in their career by participating in innovation projects of their choosing or creation that improve their knowledge and skills. Opportunities for collaborative innovation in UX, social, visual merchandising, in store digital, UGC, AI and personalization are available for high performing self-starters who want to grow their career with hands on experiences.  

Responsibilities:

• Manage product data quality as the root of SEO.
• Create programs that improve display and discovery of product information on Filson.com, and off site during Google searches.
• Collaborate with product designers, buying, planning, and material sourcing teams.
• Collect and organize details about Filson products to develop content optimization strategies that use product information to improve how customers discover products on Filson.com, and how customers discover products during Google searches.
• With collaborative support from an external paid media agency owning SEM you will partner and lead internal teams in organic best practices for content strategy (keywords, trends, tagging, site placement, UX) to ensure discoverability of copy, images, motion, social, journal/blog content, etc.

Qualifications:

• Must be an expert user of a SEO measurement tool (SEMRush, Ahref, etc).
• Strong understanding of SEO, Google tag management, DTC ecommerce, and product lifecycle data.
• Seasoned data analysis and project management skills are essential for success.
• Comfortable creating sharable summaries of weekly learnings from your deep dives into Filson’s opportunities for SEO optimization based on data quality and visibility.
• Proven understanding of product catalog organization (taxonomy a plus).
• Experience managing large sets of product data in Excel, strong communication, and a spirt of innovation and self motivation.
• The ideal candidate will have familiarity in apparel merchandising with skills in project management, ecommerce, UX, and site merchandising.
• Experience working with a PLM, PIM or similar product information system is a plus, but not required.
• Must be 18 years of age to apply
• Bachelor's degree in Marketing, Information Technology, Computer Science, Business Administration, or related field.

Physical Requirements:

• Able to sit and work at desk and operate a computer for several hours at a time.
• Use hands and fingers to use computer
• Reach up, across, or down to retrieve resources
• See, talk, and hear
• The employee is occasionally required to stand and walk
• The employee is occasionally required to move or lift up to 10 pounds
• Specific hearing abilities required by this job include the hearing voices through telephone handsets or headsets and through general face to face conversation
• Specific vision abilities required by this job include the ability to read information on a computer screen or on a printed page

  Sampling of Total Rewards Program: 

  • Compensation type: Exempt Salary
    • Compensation: $89,000 - $115,000
    • Compensation negotiated based on previous experience & qualifications
  • Paid Time-off: (For employees who work over 30 hours per week)
    • 11 Corporate Holidays 
    • Paid Vacation days (accrued)
    • 2 Volunteer days
  • Benefits: (For employees who work over 20 hours per week)
    • Medical, dental & vision - click here to view our full package! 
    • 401k with company match 
    • Employee assistance program 
    • Pet Insurance
    • Merchandise discounts
    • Complimentary employee bag at 90 days of employment

Note:     This job description is not meant to be all-inclusive.  Employee may be required to perform other duties to meet the ongoing needs of the organization.

 Filson is an equal opportunity employer.  We believe that every employee has the right to work in surroundings which are free from all forms of unlawful discrimination.  It is our policy that all decisions involving any aspect of the employment relationship will be made without regard to race, color, sex, religion, age, national origin, marital status, sexual orientation, gender identity, the presence of any sensory, mental, or physical disability, veteran and military status, genetic information, political ideology or any other status or characteristic protected by local, state or federal law.  Discrimination and/or harassment based on any of those factors are totally inconsistent with our philosophy of doing business and will not be tolerated.
With regard to applicants or employees with disabilities, the company offers what the law refers to as "reasonable accommodation" to enable a person to perform their job.