Search Engine Marketing Analyst

A cutting-edge marketing and consumer insights platform, Prodege has charted a course of innovation in the evolving technology landscape by helping leading brands, marketers, and agencies uncover the answers to their business questions, acquire new customers, increase revenue, and drive brand loyalty & product adoption. Bolstered by a major investment by Great Hill Partners in Q4 2021 and strategic acquisitions of Pollfish, BitBurst & AdGate Media in 2022, Prodege looks forward to more growth and innovation to empower our partners to gather meaningful, rich insights and better market to their target audiences.

We are actively seeking a Search Engine Marketing (SEM) Analyst to support our growing online marketing team. The SEM Analyst will play a pivotal role in managing the day-to-day execution and optimization of paid search campaigns, primarily in platforms such as Google Ads and Microsoft Ads. We are searching for a candidate who not only possesses a passion for data analysis and attention to detail, but also demonstrates the ability to independently navigate and make strategic decisions in the ever-evolving industry!

In this role you will:

• Develop, execute, and manage SEM strategies and campaigns aligned with business objectives

• Define and track KPIs, including CPA, ROAS and gross profit to make data driven decisions

• Continuously test and optimize landing page performance, search campaign performance, and creative ads

• Conduct A/B testing on ad variations

• Refine geotargeting settings to reach specific geographic locations more effectively

• Allocate budgets effectively among different campaigns and ad groups

• Track daily, weekly, and monthly campaign spend

• Create and analyze client reports utilizing tools such as Excel, Google Ads, and Microsoft Ad Center to encompass ad copy performance analysis and competitive benchmarking assessments

• Analyze data in Google Analytics to monitor real-time user activity and gain deep insights into audience behavior and demographics

• Collaborate closely with the Marketing team to identify cost reduction opportunities, improve margins, and provide campaign performance metrics

• Provide strategic recommendations based on detailed understanding of performance metrics

Qualifications:

• At least 3+ years of full-time experience in paid search marketing

• Working knowledge of Google Ads and Microsoft Ads, or similar advertising platform

• Intermediate experience with Microsoft Excel (e.g. pivot tables and lookup formulas)

• Excellent verbal and written communication skills

• Ability to work in a results-oriented environment, both individually and as part of a team

• Ability to organize and prioritize tasks

• Agile Mindset – a small company mentality (e.g., test quickly, fail quickly, fix quickly) is needed along with a collaborative approach

• Self-motivated with eagerness to learn and take on more responsibility

• Bachelor’s Degree preferred (math, economics, marketing, or advertising preferred)

• Experience working in affiliate marketing or with affiliate networks is a plus (Impact Radius, Commission Junction, ShareASale, etc.)

• Experience managing paid acquisition campaigns for apps is a plus

• Experience working with LTVs and multi-conversion funnels is a plus

All positions within the company require the following (unless otherwise specified or required for the job (see below):
Physical Ability:

• Sit up to 5 hours per day
• Stand up to 5 hours per day
• Lift, carry, push up to 25 lbs
• Ability to listen, read, organize thoughts, analyze, and communicate (both in verbal and written form, in English, in a concise and professional manner)
• Ability to type on a keyboard and utilize the computer work tools constantly and with proficiency

We are actively seeking candidates based in the Los Angeles area for this position. This role is hybrid, and candidates must be able to fulfill an in-office requirement of three days per week. We believe that local presence will enhance collaboration and contribution to the overall success of the team.

The anticipated base salary range for this position is $65,000 to $85,000.

The final salary offered to a successful candidate will be dependent on several factors that may include, but are not limited to; the type and length of experience within the job, type and length of experience within the industry, the type and length of knowledge and skills for the position, education, training, etc. Prodege is a multi-state employer and final compensation could be impacted by work location. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, commission, equity, or benefits.

Prodege offers a comprehensive benefits package to US Full-time employees including medical, dental, vision, STD, LTD and basic life insurance. Employees receive flexible PTO, as well as paid sick leave prorated based on hire date. US Employees have eight paid holidays throughout the calendar year. Employees receive an option to purchase shares of Company stock commensurate with their position, which vests over four years.