Search Engine Marketing (SEM) Manager

SEM Manager

WHO WE ARE:

Hi, we’re SambaSafety and we offer the industry’s most comprehensive driver monitoring software. Our mission is promoting safer communities by reducing risk through data insights. Companies trust SambaSafety to keep their employees safe on the roads, price and reduce risk, help protect their brand, their bottom line, and our global community.

We’ve built an inclusive, supportive, and exceptional culture where every employee is empowered in their role. Don’t take our word for it; we’ve been recognized as a Top Workplace by The Denver Post, Albuquerque Journal, Sacramento Bee, and Built In Colorado. And our employees rate SambaSafety as top-notch, with a rock solid 4.9-star rating on Glassdoor.

SambaSafety is the ideal place for motivated self-starters to take the next step forward in their career. Are you interested in joining an innovative tech company with an excellent culture that’s focused on saving lives? We’re currently hiring a Paid Search/SEM Manager. Read on to see if you’re a great fit!

WHAT YOU’LL DO:

Our Marketing team is growing and we’re excited to bring our digital marketing campaigns in-house with our new SEM Manager role. The ideal candidate for this position has in-depth digital marketing knowledge with vast experience running paid search, paid social, display and retargeting campaigns. This individual will be responsible for owning the entire SEM strategy, including developing the digital advertising strategy, building and launching paid media campaigns, daily campaign management and optimization, ad testing and ongoing reporting to track the performance of your campaigns.

This individual will work closely with our in-house Content Writer and Graphic Designer to develop attention-grabbing, on-brand ads that convert. You will also become close pals with our Marketing Operations Manager as you work together to build highly targeted lists ensuring your campaigns are driving and progressing prospects through the funnel.

To excel in this position, you should possess in-depth knowledge of digital B2B marketing, skew more left-brained and have a knack for problem solving. We’re looking for someone who’s driven for constant improvement, never settling a 2% click through rate or conversion rate that’s “good enough”. Seeing that digital marketing best practices change faster than Colorado’s weather, we’re looking for someone who enjoys staying on top of the latest SEM news and trends, always looking for new strategies, mediums and betas to test.

DAY TO DAY RESPONSBILITIES INCLUDE:

• Develop, launch and manage the ongoing strategy for all SEM programs, including but not limited to: Google Ads, Microsoft Ads, Facebook ads, LinkedIn ads, Google Display and retargeting platforms
• Own and manage the digital advertising budget, ensuring we’re not over or underspending each month
• Continuously optimize campaigns to improve click through rates, decrease CPCs and CPLs and drive more MQLs
• Develop an in-depth keyword list for PPC programs and work with our Content Writer to ensure our paid and organic strategies complement each other
• Work closely with our Content Writer and Graphic Designer to build eye-catching ads that convey our why, demand our prospect’s attention and most importantly, drive leads
• Work with our Marketing Operations Manager to build lists based on key personas and industries to use in highly targeted digital marketing campaigns
• Develop retargeting and display campaigns aimed at progressing leads, MQLs and contacts in our database to the next stage of the sale’s funnel
• Support our top of the funnel strategy by developing campaigns aimed at driving leads from content downloads
• Run A/B tests focused on improving everything from click through rates to conversions
• Stay on top of industry news and trends, looking for new mediums, ad types and betas to test
• Develop, maintain and present dashboard reports tracking the ongoing performance of all paid digital marketing campaigns

THE EXPERIENCE YOU’LL NEED:

• 3+ years’ experience in a digital marketing, growth marketing, lead generation or search engine marketing role
• Previous B2B marketing experience required (add as third bullet, under “Advanced proficiency building…”)
• Managing a monthly budget of $100k or more
• Experience using 6sense is a huge plus, but not required (add under the bullet “Proficiency in Google Analytics, Google Data Studio…”)
• Advanced proficiency building, launching and managing campaigns in Google Ads, Microsoft Ads, Google Display Network, Facebook Ads, LinkedIn Ads and various retargeting platforms such as AdRoll
• Exceptional testing and analytical skills
• Ability to manage multiple campaigns, budgets and assignments
• Google Ads Certification required
• Proficiency in Google Analytics, Google Data Studio and other reporting tools such as Bizible
• Familiarity with Google Tag Manager
• Must be a self-starter who can work independently, while still being able to collaborate with team members
• Bachelor’s degree

Benefits and Perks:

• Unlimited Paid Time Off and Paid Volunteer Days
• 401k Employer Match
• Generous Healthcare Benefits including a fully employer paid family medical plan
• Up to 12 weeks paid time off for maternity leave
• Wellness &Tuition Reimbursement
• Flexible Work Arrangements
• Lots of SambaSafety swag
• SambaSafety Events

Our team of talented and committed safety professionals is exceptional. At SambaSafety we strive to foster an inclusive culture that supports, encourages and celebrates a wide array of diversity. We are committed to create a space where all employees can show up as their authentic selves every day, and we work to advance employee equality, diversity and inclusion.

SambaSafety provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, gender identity, and expression or genetics.

Come join us to find out for yourself what all the excitement is about!