Search Engine Marketing (SEM) Specialist

LifeMD is an emerging leader in technology-driven healthcare. We're applying our direct-to-consumer marketing expertise to make access to quality care and medication convenient, cost-effective, and simple. Our brands are intensely focused on our patients, constantly striving to deliver a better end-to-end healthcare experience through technology. Our mission is to improve the health and happiness of our patients through Telehealth.

About the role

LifeMD is looking for an SEM expert to manage all pay-per-click (PPC) marketing activities. Our SEM Manager will manage all paid search campaigns on marketing engines such as Google, Yahoo and Bing. You will effectively manage the paid search budget and work with the Marketing team to maximize ROI, drive traffic, and customers. You will report to the SEM manager and provide reports of campaign and overall channel performance, and provide as well as implement recommendations for optimizations. Able to work independently as well as in a collaborative team setting, with strong problem solving and time-management skills. Experience with A/B testing, ad extensions, keyword expansion, and up-to-date search engine best practices.

Responsibilities

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion, and optimization
• Research and analyze competitor advertising links

Requirements

• Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
• Well-versed in performance marketing, conversion, and online customer acquisition
• Up to date with the latest trends and best practices in search engine marketing
• In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Strong analytical skills and experience generating SEM reports
• Familiarity with A/B and multivariate experiments
• Bachelor's Degree in Marketing or Finance
• Two years proven SEM experience

Benefits

• Salary Range: $85,000-$125,000
• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Unlimited PTO Policy
• Commuter Benefits
• Paid Holidays
• Short Term & Long Term Disability
• Training & Development
• Free Food & Snacks