Search Engine Optimization Digital Analyst

After a period of in-person training and time working onsite with your team, this role has the option to work remotely (in WI only at this time). In general, this timeframe tends to be 4-6 months. Note that there will be situations when someone may choose or be asked to return onsite which would be coordinated and scheduled in advance.

At 4imprint, we work with businesses and organizations of all kinds to provide them with personalized promotional products. A small part of their job is the biggest part of ours - that's why we always provide remarkable service. When you work here, you'll be treated with the same level of respect and positive attitude.

As the SEO Digital Analyst, you will assist with the strategy, planning and reporting of 4imprint's on-site and external organic search analysis, including day-to-day management and ongoing performance optimization. The ideal candidate will have great project management skills, excellent technical credentials, and hands-on experience implementing SEO best-practices and on-site search initiatives.

Working cross-functionally, you will optimize the on-site search experience through taxonomy, technical SEO, search management, keyword research, and search rule maintenance. You will assert a test & learn mentality to continuously improve using qualitative and quantitate data to drive your analysis and insights. This role is the on-site search subject matter expert and should be well versed in all things related to search optimization.

Here's what a typical day might look like. Other duties may be assigned.

• Demonstrate the eight core principles that guide every 4imprint teammate on a daily basis: Honesty, Curiosity, Collaboration, Flexibility, Accountability, Empathy, Positive Attitude, and Humility.
• Ensure that all copy establishes and maintains a consistent style with 4imprint's branding.
• Improve the on-site search experience across multiple web sites by using both customer behavioral data (Google Analytics) and direct customer feedback to help identify new opportunities to improve the search experience.
• Perform regular competitive analysis to better understand the ecommerce search landscape.
• Provide on-page optimization for of technical SEO for products (including but not limited to page titles, meta descriptions, text headers, H1, H2 tags, Body Text, URLs, image alt-text and internal links)
• Conduct research, analysis, and diagnosis using digital analytics tools (Google Analytics, Ahrefs, Google Search Console and more)
• Own the creation and maintenance of business rules that improve search results.
• Monitor search results for trends and opportunities, implementing changes to help reduce results or improve the search experience.
• Work closely with Merchandising, Marketing, UI/UX and other internal teams to optimize the taxonomy based on customer shopping behavior.
• Conduct keyword research, presenting findings to initiate product content copy and technical SEO updates on-site.
• Monitor site performance to understand how the site is responding to changes and trends in search rankings.
• Be the go-to expert for latest SEO trends, strategies, and algorithm best-practices as it pertains to optimizing 4imprint products on digital channels (including but not limited to YouTube, Blog and 4imprint main site).

You might be a fit for this position if you are:

• Have solid writing, editing, proofreading, and grammatical skills.
• Have excellent verbal and written communication skills.
• Self-starter who can work with limited supervision.
• Have experience with digital analytics (Google Analytics) and reporting tools handling large datasets.
• Maintain productivity and deliverables amid competing priorities and strict deadlines.
• Have excellent analytical, organizational, project management and time management skills.
• Have the ability to thrive and contribute to a collaborative team environment.
• Have the desire to continuously improve the eCommerce experience and process.

Required education/experience:

• Bachelor's degree in a related field preferred or equivalent working experience.
• 2+ years of experience in ecommerce, digital marketing, merchandising or a related field.
• Experience working on B2B eCommerce platforms with a deep understanding of digital marketing and UX concepts and how digital can improve the experience online for customers.
• Ability to work well independently and within a team environment.
• Advanced knowledge of Microsoft Office tools.
• Analytical and mathematical skills.

Physical Demands/Work Environment:

An individual in this position must be able to successfully perform the essential duties, responsibilities, and physical demands listed in this job description.

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of the job. Reasonable accommodation(s) may be made to enable individuals with disabilities to perform the essential functions.

• Regular and predictable attendance.
• Ability to effectively communicate with others (verbally and in writing).
• Ability to enter data.
• Work will be performed at 4imprint, Oshkosh.

H-1B or other work authorization visa sponsorship is not offered for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources.

4imprint has a drug-free policy.

Equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Monday - Friday

8am-5pm