Search Engine Optimization Marketing Manager

The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We're united by our culture - a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job - it's about having the opportunity to become the best version of yourself.

Preferred Qualifications

• 5 years of experience on a marketing team or in an advertising agency
• Bachelor's degree in marketing or a related field
• Proficiency in the Microsoft Office suite
• Knowledge of Adobe Analytics and/or Google Analytics and Google Search Console
• Knowledge of Ahrefs, SEMrush, and Majestic

Job Summary

As the Search Engine Optimization Marketing Manager, you will generate organic traffic and leads for the company and provide guidance on how to maximize the impact of our digital marketing investments.

Responsibilities

• Serve as a consultant to our sister companies and help develop SEO strategies to support the organization's goals
• Work with the Content team and subject matter experts on content plans, including ideation, keyword research, content gap identification, on-page recommendations, and result analyses
• Work with the web and technology teams to ensure web infrastructure, architecture, features, and operations support and enhance the effectiveness of our SEO
• Review on- and off-page metrics to assess the effectiveness of SEO strategy and perform competitive analyses to proactively recommend changes in SEO strategy
• Develop performance reports to monitor ongoing site traffic analyses, organic search placement, and overall evaluation of SEO strategy effectiveness
• Forecast incremental traffic, leads, and closed loans

Who We Are

Rocket Companies® is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate, automotive and more. We're insistently different in how we look at the world and committed to an inclusive workplace where every voice is heard. And we're passionate about the work we do, and it shows. We've been ranked #5 on Fortune's list of the 100 Best Companies to Work For in 2021, as well as ranking #1 for Fortune's Best Large Workplaces in Financial Services and Insurance List in 2021.

Disclaimer

This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.

We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members. Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law.

The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at 1-800-411-JOBS.