Segment Marketing Director (US - Remote)
Job Description
Here at CreatorIQ, we help globally recognized companies—like AB InBev, Airbnb, CVS, Disney, H&M, LVMH, Mattel, Sephora, and Unilever to name just a few—grow, manage, scale, and measure industry-leading influencer marketing programs.Our mission is to create influencer marketing software that’s powerful enough for the world's largest companies, yet nimble enough for the next generation of innovative brands. To do that, we're going to need the brightest minds in the Creator Economy. One of our behavioral values at CreatorIQ is team members first, client focused. We put the holistic wellness of our team members first. One of the ways is through our “Focus Fridays” every other week - time for you to focus on you! We still get the work done for our clients, so it might mean you work on that key project with uninterrupted time or it might be a day spent walking in the park with your fur baby.As a hybrid work environment, you have flexibility with how you schedule your time. We encourage you to think about how you work best and add it to your schedule. Do you prefer early morning “off-screen time” to focus? Do you like to get your yoga workout done in the afternoon? Book it! And feel free to use our wellness program to cover the costs for that yoga class.  Founded in 2014, CreatorIQ has received both industry praise for its workplace culture and rave reviews from our clients. We’ve earned the title of Best Place to Work from BuiltIn in Los Angeles and New York City, been named a Leader by The Forrester New Wave: Influencer Marketing Solutions, and enjoyed recognition by G2 as both a Leader in Best Customer Relationship and a Top 100 Fastest-Growing Software Companies. Our headquarters is in Los Angeles, with hubs in New York, San Francisco, Miami, London, Toronto, and Ukraine. In 2021, our CreatorIQ family expanded with the acquisition of Tribe Dynamics, the industry’s leading influencer marketing analytics platform. Our combined team is full of smart, driven, curious, innovative thinkers who are passionate about shaping the future of the Creator Economy—if that sounds like you, let’s talk.Segment Marketing DirectorIn this role, you will be responsible for aligning marketing strategies with the global sales organization teams and helping them reach and engage their most important accounts with targeted, multi-channel marketing programs while optimizing for performance throughout the campaign process. You will also help establish our marketing tracking and reporting processes for named accounts by collaborating with the executive team and cross-functional stakeholders across the business.The role requires a creative thinker and strong ABM strategist who can bring new ideas to the company, collaborate across the enterprise and global marketing function, and flawlessly execute on multiple priority projects.What you will do:Â
- Build and own an enterprise marketing strategy to effectively fuel growth
- Own and socialize GTM plans for slices of the ICP defined, a 1-few approach, targeting persona, vertical, and segment
- Drive qualitative and quantitative market research to refine audience segmentation and adapt the ICP
- Work with sales, rev ops, product marketing to identify gaps in key personas and contact information within strategic accounts; develop a data and insight strategy to improve for campaign targeting and segmentation
- Develop persona-based, differentiated value proposition, messaging and positioning about CIQ’s solution suite to enterprise businesses.
- Collaborate cross-functionally to understand the account portfolio, as well as prioritized and segmented accounts for optimal strategic execution
- Develop global growth strategy and programs upsell and cross-sell to enterprise business, in cooperations with regional marketing, product and sales teams
- Collaborate with marketing CoE (centers of excellence) - Demand, regional, content, events to execute, optimize, measure the GTM segment plans
- Own the cross functional communication, meetings, feedback loop for the segmentsÂ
- 4+ years of Enterprise/Industry/Segment Marketing Experience
- Experience in the SaaS industry
- Track Record of executing marketing campaigns and ABM programs with Enterprise sales teams.
- Experience working cross functionally in a high growth company
- Experience designing and managing multi-channel ABM B2B marketing programs targeting large enterprise level accounts. Must have hands-on experience building integrated marketing plans and managing marketing campaigns and tactics to completion inclusive of performance improvement retrospectives.
- Knowledge of customer segmentation and needs within the technology industry with the ability to create content that addresses those needs
- Excellent communication and analytical skills
- Ability to translate complexity into simple and intuitive communications
- Ability to effectively manage time, prioritize tasks and work within deadlines with little supervision
- Ability to work in a fast-paced environment
- Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as a 'perfect' candidate. Have 50% of the criteria? Excited about this opportunity? Passionate about what we do at CreatorIQ? Please apply! CreatorIQ is a place where everyone can grow.
- Work/Life Harmony:
- Paid time off
- Remote work with access to co-working facilities
- Wellness programs to promote healthy work life balance. Including Wellness Wallet credits to cover things like massages, fitness centers/studios, athletic equipment, home gym equipment, books, manicures, you name it!
- Whole Health Package: medical, dental, vision, life, disability insurance and we offer Supplemental health benefits for our UK employees.
- Savings: a 401K (USA) plan to help you save for your future
- Work From Home Stipend: to assist you in setting up a home office that works for you (or buy a new dog leash – your choice!).
- Focus Fridays: Every other Friday, you have the opportunity to use the day for your needs. It can be used for personal time or time to catch up on projects. The intent is to give you the flexibility to schedule how and when you work, to get the job done. Of course, if an important business need comes up on this day, the expectation is that you make room for it.
Some departments need coverage and will adjust for another day. - People: work with talented, collaborative, and friendly people who love what they do.
- Development: utilize our learning platform, WorkRamp to get the training and tools you’ll need to become successful here from your first day with us. And take advantage of our professional development stipend.
- Surprise meal stipends: work from home won’t stop the enjoyment of a company-sponsored meal!
- Fun: we host virtual events every month and weekly interactive company-wide meetings
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Date Posted
10/18/2022
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