Segment Marketing Manager - Public Sector

Your team’s dynamic:

Genetec is a market leader and innovative technology company with a broad solutions portfolio that encompasses security, intelligence, and operations. We’re looking for a Segment Marketing Manager, Public Sector, to join our regional North American marketing team. Reporting to the Team Lead, Segment Marketing, you’ll define, deploy, and manage vertical-market campaigns designed to enhance brand visibility and generate a robust pipeline of current and prospective end customers in the public sector.

What your day will look like:

• Collaborate closely with North American sales and marketing team counterparts to drive awareness and demand for Genetec solutions within public sector vertical markets – including K-12 & higher education, state & federal government, and transportation
• Liaise with corporate industry and product marketing teams to translate vertical market insights and solutions into compelling regional narratives that resonate with our target audience
• Lead demand generation efforts by creating and executing multi-channel integrated marketing campaigns to generate high-quality leads
• Manage campaign launches, establish timelines, communicate expectations for completion of tactics,provide regular progress updates to leadership, and track campaign effectiveness and ROI
• Enhance brand awareness by leveraging regional public relations resources and spokespeople to implement an exceptional media relations, speaking and awards program within targeted vertical markets
• Optimize public sector events program through research, management, and evaluation in line with segment strategy and by collaborating with regional events team resources
• Occasional travel (up to 25%, depending on seasonal demands) to attend customer meetings, internal meetings, tradeshows, and conferences

More about you:

• You bring over 8 years of marketing experience, with at least five years in a B2B marketing role
• Proven track record as an experienced marketing generalist familiar with both traditional and modern tactics that drive awareness and lead conversion
• Strong affinity for data-driven decision-making and developing integrated multi-channel campaigns tailored to the needs of North American public sector agencies
• Experience strategically building and optimizing lead pipelines through digital marketing initiatives, including SEO, SEM, email, social media, and content campaigns, focusing on nurturing leads through the sales funnel
• Skilled in creating marketing strategy and translating into actionable programs, measuring outcomes, and optimizing for best results
• Exceptional prioritization skills and a knack for building impactful marketing initiatives from the ground up
• Ability to collaborate effectively across departments (both corporate and regional) to create and achieve strategic business objectives
• Genuine passion for marketing, branding, lead generation, and achieving measurable business outcomes
• Superior organizational and communication abilities, capable of excelling in virtual and in-person work environments
• Experience actively managing budgets and reporting on the ROI of marketing efforts

Great if you have:

• Bachelor’s degree in marketing, business or similar
• Security industry and/or public sector background
• Experience working in both corporate and regional/field-based marketing teams
• Experience with a channel sales model

Let’s talk perks!

• Attractive compensation package with 401K match
• Training Tuition Reimbursement Program
• Work-life balance with a flexible working schedule

Still not sure if you check every box, but think it’s worth a shot? We love that enthusiasm!

Thank you for your application, but please note that only qualified candidates will be contacted. Head-hunters and recruitment agencies may not submit resumés/CVs through this Web site or directly to managers.