Self-Serve B2C Marketing Specialist

Job Description:
Reporting to the Global Head of Self-Serve, this role will coordinate the ongoing optimization of our B2C/Individual subscription business across: New Customer Acquisition, Renewals/Retention, Upsell/Upgrades, etc.. You'll play a crucial role in managing our 8-figure B2C self-service revenue target and multi-million dollar marketing budget.
You'll coordinate the deliverables of a wide variety of cross-functional teams across the company that support our B2C initiatives -- including: Product-Led Growth, FinTech, Data, Finance -- as well as Cart, Paid Media, Brand, Marketing Ops, Web, etc.
Who you're committed to being:

• Data driven with strong quantitative and analytical skills
• Creative problem solver - with the ability to think in unexpected ways to deliver results, regardless of any barriers/hurdles
• Detail oriented project manager able to simultaneously manage multiple projects to a successful launch.
• Lover of both the Art & Science of marketing!
• A standout colleague, who values other views and can earn confidence quickly and exert influence. A confident, ego-free team player.

What you'll own:

• Coordinate our multi-channel, integrated B2C plan execution, partnering with a variety of internal + external teams - for example:
• Paid Media optimization of our multi-million dollar B2C spend -Website & cart conversion rates maximization
• Build & optimize our end-to-end nurture communications-- across email, i n-product notifications, etc
• Work with our Live Chat team to boost any/all B2C revenue opportunities
• Partner with our PLG (Product Lead Growth) team to optimize the in-prod uct experience to boost Trial + paying customer engagement & retention rates
• Test into optimal Product Pricing, Packaging, Promotion, Payments & Currency strategies
• Aligning with Finance, Analytics, Marketing Ops, Execs, etc. to analyze and report on weekly financial performance (+ quickly adjust the tactical plans as needed - to ensure consistent delivery against targets)
• Conduct ad hoc and recurring performance analyses using platforms such as: Tableau, Adobe Analytics, Salesforce, Grafana, Drift, Pendo, etc. - to inform our optimization efforts.

Experience you'll need:

• 5+ years working in marketing
• 3+ years of B2C marketing experience
• Strong project management skills; ability to pull together disparate requirements, get agreement on priorities, communicate clearly and drive timelines
• Marketing Agency and/or Consulting experience preferred
• A consistent record of driving online revenue growth
• Experience in PLG / marketing / acquisition space for a fast paced SaaS company with a self-serve/commerce segment
• International marketing experience preferred

Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status.
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